The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.

Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.
Domain Hunter Gatherer gives you a lot of options when it comes to getting a starting point for your drop domain search. This amazing tool also makes filtering drop domains so much easier. You have to understand that the vast majority of drop domains out there are complete junk. You have no business buying them. Unfortunately, if you don’t know how to filter correctly, most of these domains would look very attractive. You end up wasting your money on domain names that do not recoup the dollars you invested in them. Domain Hunter Gatherer makes filtering so much easier. It incorporates Moz and Majestic API support without requiring you to have an account on those services*. It quickly lets you know how many social media mentions a particular domain has, it lists out the number of backlinks that the domain used to have, and so on down the line. It's a very fast piece of software because it is multi-threaded. Finally, once you've identified certain domains you'd like to track, you can save them very easily. If you are looking to take your online income to the next level, you should definitely get your copy of the Domain Hunter Gatherer today. It will definitely make your life easier.
Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.
For many reasons, these domain names expire and become available to the market. Perhaps the domain renewal fees are unpaid. The owner no longer needs the domain or business came to a halt. With the large pool of domain names that become invalid daily, investors who are looking to cash in on the traffic that they generate have to do extra work to find the most profitable every day. The trick is to find expired domains.
The first is the link profile I and actually took this example carbondsystems.com because it looked like a pretty good choice. It’s from 2003. It has some links, some age and it’s in DMAS and looked at the link profile in DMAS. So, you just copy and paste the domain,  the home page it to here, click on the search links button and this will show you all the links to that site.

I like to also click on the No Fake PR’s and No Unsure PR’s because a lot of fake page rank or page rank that’s been manipulated in the past and you want to make sure any authority that you see is real. Once you’ve picked all the criteria you want to choose, click on the apply filter button. This took our list from two million to 237. Now, even within that, that’s kind of overwhelming.


By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
So, what I like to do is also choose DMAS listed entry. No fake or no unsure page rank. Click the apply filter button and this will show us a much better group of websites, including a lot of high page rank websites. That’s one great thing about Go Daddy Auctions that you don’t have to guess about what the rank will be which is not the case with a lot of deleted domains which, because they were deindexed they didn’t have any content, they didn’t have any hosting, they don’t have any page rank. So, you have to make an estimation.
The results can be different on a daily basis because more and more domain names expire on a regular basis, and some of them are worth real money. All that they have to do is to key in particular keywords that clients regularly search for in their niche and appear on the first page of most search engine results. You can get more that a dozen of expired domain names daily using this fantastic tool.
I don't necessarily agree with some that dropped domains don't have value for SEO purposes but either way one thing you can do is to check out our tool for finding auction domain names (the tool has a database of domains available buy from GoDaddy and SEDO and also give additional SEO criteria to look up for the domains like backlinks, Compete data, CPC, Google stats, Alexa stats, etc. and there is also an option to schedule auction domain alerts so that you can be notified via email if a domain name meeting criteria you specify gets put up for sale) or you could use our tool fo domains dropping soon that shows all domains dropping in the next 5 days that way you can be ready to snap them up right away.
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
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