So, what to do? Simply, you must use someones other hard work and thinking. People have already contemplated all possible variations, synonyms, they know how domain names are valued, know about keywords, type-in traffic etc. Every day tens of thousands domains names are expiring. Every single day. That is hell of a lot expired domains to pick from. The reasons why people "let" domains expire are various. Could be somethins as banal as forgeting to renew, could be as serious as physical death. Many let domains expire because they don't need them any more. But that is not your bussiness to think about.
When you are searching for the expired domain which you might consider buying, you can conduct expired domains search and learn how to buy expired domains. Or you can take an easier route and go to searchenginereports.net from your browser’s search bar. Once you are on the site, click on the ‘Free SEO Tools’ icon. Scroll down the list of free SEO tools icons till you come to ‘Expired Domains Tool’ icon.
2) prerelease auctions. These are domains where the auction venue has contracted with the registrar, like Fabulous or Moniker, to auction off non-renewed domains. Just before a domain enters the pending delete process, it goes to a private auction to any person who has backordered the name. Some people feel that back links on these type of auctions still provide a SEO benifit. My testing indicates that there is zero SEO benifit when these domains are redirected into another site. So if you get a domain with "pink squirels" in a lot of achor text to a domain and then point it at your domain, you don't rank for "pink squirels"
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
I am really new to all this. I am about to launch my blog in the next week. I have a domain and a wordpress blog set ready to go. Clearly it will have no traffic from day one and I guess it will take a while to build up. So my question is would you advise a begginer like me to stick with the one blog for a while and build it up. Or is it worth investing the time early on to master how to find expired domains and link them to the blog?
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
You can easily find domains using the best metrics available from Ahrefs, Moz, Majestic, SEMRush, Similar Web, SEMrush, Domain Scope and Social Networks. We buy only the best, the latest, and, the most comprehensive industry wide metrics so you have the maximum amount of information to make a decision. No other tool gives you access to 90+ metrics.