Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!


Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.
"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.

When you see one that looks pretty good you can just click on the bid button and you’ll be taken to Go Daddy Auctions which shows some more information about the domain bidding process, how many people have bid, the traffic potential per month, the price which is now $12. How much time is left? You can make a bid. It’s based on the link profile and it’s relevancy, authority and your budget. This domain looks like a good bet for you.
Here's a test I have in process.  I bought an old $5 closeout domain from Godaddy TDname expired auction.  I put a quick minisite up and linked to it with a crazy anchor text phrase.  The domain is ranking for that crazy term now.  It's gone through one pagerank update and I'm waiting for a second to come.  Then I'll redirect the domain to another minisite.  I suspect the second site won't rank for the anhor text, but we'll see.  
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
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Internet Marketing is one of the best fields which have a great output potential, but using suitable tools for different tasks is what make it interesting. For newbies, it may not understandable, but for professional internet marketers, tools are everything. Among many tools of SEO (Search Engine Optimization), expired domains finder that finds expired domains with already build matrices are most attractive things. Online marketers are well aware of the fact that time is everything, so they try to find domains that have already great values to spare their time.
Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to LIBRIS.com. Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).

Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.


Hi Kulwant, these are great tips as usual. I particularly like the way to tell us to check the google pagerank in case the domain has been banned – that could lower the usefulness of the domain quite a bit. One thing though, don’t you think that buying domains is sometimes immoral? Like sometimes you accidentally buy a domain of somebody elses website who forgot to renew.
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
This wonderful piece of information about buying expired domains is simply mind-blowing and I did not know about that before. It is easy for every one to understand about the topic with the pictorial representation. I feel sad that you lost around $400 due to Fake PR, but this article will surely help others save them from any sort of inconvenience.
When you see one that looks pretty good you can just click on the bid button and you’ll be taken to Go Daddy Auctions which shows some more information about the domain bidding process, how many people have bid, the traffic potential per month, the price which is now $12. How much time is left? You can make a bid. It’s based on the link profile and it’s relevancy, authority and your budget. This domain looks like a good bet for you.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.

Finally, just because you have an idea doesn’t mean that you have more rights to a domain name. That’s not the way the system works. For example, Microsoft owns more than 75,000 domain names. Surely they’re not using them all — but they were acquired through purchasing businesses, hand registering them for business ideas, defensively registering them, etc. And they have the right to do so, just like you do for any idea that they have yet to come up with…just like a real estate investor does for a plot of land they have no intention of building upon for the next decade…just like an art collector does who wraps a Picasso and puts it in their basement.
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* “Thousands of domain names that reach expired status never make it to any auction service and are released by the registry.” I think this is only if the registrar a) has an auction partner and b) nobody places a bid at the auction house. In that case, it drops normally and is deleted from the registry and available for anyone to hand register — including backorder services like SnapNames.com or Pool.com. I’m not sure why a registrar wouldn’t list an expiring domain name at the auction house as it could lead to extra revenue for them. Can you, Jamie?
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.
When searching from keyword DHG will take your list of keywords and search each one, the pages will then be crawled to find unique domains to check availability of. The process is relatively simple but very time consuming when done manually or semi automated as was necessary in the past. Luckily now the job can be set and left to work while you do something else.
When searching from keyword DHG will take your list of keywords and search each one, the pages will then be crawled to find unique domains to check availability of. The process is relatively simple but very time consuming when done manually or semi automated as was necessary in the past. Luckily now the job can be set and left to work while you do something else.

Domain Hunter Gatherer is a specialized software that helps internet marketers to easily find expired domains quickly and efficiently. First, you can use it to crawl multiple domain auction sites. You can easily monitor many different domain exchanges so you can scoop up the latest and greatest dropped domains. Secondly, you can use Domain Hunter Gatherer to crawl Web 2.0 sites. Now, you may be thinking, “I'm looking for drop domains here, what do Web 2.0 sites have to do with my search?” Well, you would be overlooking one of the best ways to add value to your private blog network. While you don't legally own your Web 2.0 site, you can use your accounts to redirect the links to your target sites. The best part is that many people who build up nice looking and high goodwill Web 2.0 pages end up abandoning them. Many Web 2.0 platforms enable people to re-register or claim abandoned Web 2.0 accounts. By using Domain Hunter Gatherer, you can find these accounts and filter them by niche as well as quality indicators and then redirect their links to your target sites. Your private blog network goes up in value because of a more diverse backlink footprint.
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