The better quality links (From Google, Wikipedia) that a website has the higher will be its domain authority. New websites start with a ranking of one, and as the number of links increase the domain authority rises. For example, a sports website that has links to sports newspapers and sports reporting sites will have a higher domain authority than a sports website that only has links to other sports and sports blogging sites.

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Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?
Ultimately, I was left with a semi-automated process of scraping sites and running an intricate series of processes to come up with a list of expired domains that I then had to evaluate by hand. This meant I had Majestic and Moz open to check the backlink anchor text and to check for obvious spam for every single possible domain. The process was excruciatingly slow and tedious, but absolutely necessary to find domains that would be suitable for building out.
A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
Expired Domain Finder is a software tool that allows users to find powerful expired domains to turbo charge your search engine rankings. For those of you who don't know expired domains are simply domains that were registered but are now expired as they have not been renewed by the owner. This can happen for many reasons, the person has lost interest in the project, the company has gone bust, the company has rebranded and many more reasons. So what would one use these domains for? Their backlink profile, its no secret the more backlinks a website has the higher it appears in Google. Once you find an expired domain with a strong backlink profile you then have two choices. Firstly you can use it as a money website, by money website we mean a website that you will use to generate a profit from, this will be your main website. Or you can use it to build a prive blog network. A private blog network is simply a network of websites that you own that all link to your main websites (your money website) with the intention of making it rank higher by linking to it.
Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.
However, Pool uses what some have called a “two-phase” auction system. This means that once you win your original backorder, Pool will then move you into the auction phase where you compete with other bidders for the domain. Pool doesn’t reveal how many bidders there are or what they’re bidding, so you have to offer the highest price you’re willing to if you want to get that dream domain.
Although I have one query (this answer does answer it, but I have a doubt)… I just bought a domain which had the creation date as 2010 but after acquisition upon checking I found that it has been reset to 2014. So, from what I understand from your article, this could not be undone anyways because this particular domain’s status said as ‘Expired’ and I got it for under $10 from godaddy?
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A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
NameJet is $69 or $79 per backorder, so there’s that. And they don’t have the best drop catching technology. If they’re an auction house partner, then they always get them but that’s because they’re partners not because their drop catching technology is great. Plus, when you put a backorder at NameJet that’s public information and other investors can see your domain name backorder with one bid.
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
Finally, we’ll look at a bit of a different animal in the expired domains world and that’s pending delete. To do that just click on the pending delete button which is right next to the Go Daddy Auction’s button. What this does is it shows you domains that aren’t quite deleted yet. So, they’re right before they get into this deleted category in expired domains. They’re going to be deleted, so they haven’t been renewed by whoever registered them, so they’re going to get dropped.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).
Domain name search results appear as you type. We can do domain lookups very quickly, and usually show domain search results in less than 100 milliseconds. We generate domain names and check .com and many other domain extensions instantly. We use artificial intelligence techniques to find domains for sale that you can buy today and expired domains to backorder. Just start typing!
Much obliged Michael. Extremely supportive data. I have been reached by their specialists and need to pitch it to me for $3500. It just stays there and is not a high esteemed area name. Simply my name. I needed it for quite a long time, however not willing to fork out that sort of cash. Was truly trusting I could catch it consistently when it lapses.
I am trying to find the auction house partnered with “Registration Technologies, Inc.” ( They appear ancient, but still active. I have attempted to contact them and received no response to my queries. How would I go about finding the auction house they are partnered with? Are you certain that all auctioning partnerships are exclusive?

The dropdate for the following TLDs is not verified. Domains might drop earlier or later: .eu .cat .travel .ae .af .as .at .aw .be .bg .bi .bj .bo .bw .cl .co .cx .cz .dk .dm .es .fi .fo .fr .gd .gg .gi .hk .hr .hu .ie .io .iq .ir .je .jp .ki .kz .lt .lu .lv .md .mg .mx .nl .nc .nf .no .nz .pe .pf .pl .pt .ru .sg .si .sm .sn .so .st .su .sx .to .uk .uz .za .berlin .cloud