Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
Hundreds of thousands of domains expire everyday. While most of them are trash, quite a few are aged domains having excellent backlinks. These can be easily filtered using metrics from Majestic (Trust Flow) & Moz (Domain Authority). These are great for your money sites or for building private blog networks. Some of these domains have natural organic traffic, that can be determined by their SEMrush rank or the SimilarWeb data. These are great for domain parking or for promoting affiliate offers.
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.

Great information! I’m actually looking to transfer one of my websites to other domain and I wasn’t so sure which should I choose it to make the best choice. I had no idea until now that you can use an expired domain. But what are the costs of such domains? But the expired domain aren’t very expensive? Due to the fact that they belonged to websites with great daily traffic? What is the price range of an expired domain?
Finally, just because you have an idea doesn’t mean that you have more rights to a domain name. That’s not the way the system works. For example, Microsoft owns more than 75,000 domain names. Surely they’re not using them all — but they were acquired through purchasing businesses, hand registering them for business ideas, defensively registering them, etc. And they have the right to do so, just like you do for any idea that they have yet to come up with…just like a real estate investor does for a plot of land they have no intention of building upon for the next decade…just like an art collector does who wraps a Picasso and puts it in their basement.
At the end of the day, this article is geared to startups, business entrepreneurs, webmasters and marketing professionals who need to understand the process, and I guestimate that the process listed in the article above accounts for 99%+ of all expired domain names. All of your points are valid and appreciated, but if someone is interested in buying a good, brandable domain name for their business, they should follow the instructions above to have the best chance of grabbing it.
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NameJet is $69 or $79 per backorder, so there’s that. And they don’t have the best drop catching technology. If they’re an auction house partner, then they always get them but that’s because they’re partners not because their drop catching technology is great. Plus, when you put a backorder at NameJet that’s public information and other investors can see your domain name backorder with one bid.
Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.
Answer: Many auction sites will allow you to backorder the domain name for free. Follow the process above to find the domain name registrar and auction partner site. Then sign up for an account at the auction partner site and enter a backorder. But remember, the domain name may transfer to another registrar at some point so refer to Step 1 above periodically.
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
Hi Kulwant, these are great tips as usual. I particularly like the way to tell us to check the google pagerank in case the domain has been banned – that could lower the usefulness of the domain quite a bit. One thing though, don’t you think that buying domains is sometimes immoral? Like sometimes you accidentally buy a domain of somebody elses website who forgot to renew.
The biggest advantage of using expired domain names to earn cash online is that they belonged to a website that had already establish, registered with several search engines companies and has existing backlinks and traffic. In general, by making use of expired domain names you tap into the resources that were created by someone else to get rich within a short time unlike when you do all the dirty work to get your website recognized immediately.

Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
I like to also click on the No Fake PR’s and No Unsure PR’s because a lot of fake page rank or page rank that’s been manipulated in the past and you want to make sure any authority that you see is real. Once you’ve picked all the criteria you want to choose, click on the apply filter button. This took our list from two million to 237. Now, even within that, that’s kind of overwhelming.
One of the ways to make the most of this strategy is to sign up for Mobidea. Whatever expired domain you may have, there are high odds that Mobidea would have an offer that’s relevant to your domain’s niche. You simply host your website on the expired domain, place Mobidea’s offers on your website and whenever you make a sale through your website, you receive an affiliate commission!
Domain name search results appear as you type. We can do domain lookups very quickly, and usually show domain search results in less than 100 milliseconds. We generate domain names and check .com and many other domain extensions instantly. We use artificial intelligence techniques to find domains for sale that you can buy today and expired domains to backorder. Just start typing!
What you really want to do first is scroll down to where it says, referring pages for anchor phrases. All that is is the anchor text distribution to that site. As you can see here this looks like a very natural link profile. Brand name, a product that they had, no text, URL, shopping cart, wireless government. These are the keywords that were related to what that site was about. Okay?
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.

However, Pool uses what some have called a “two-phase” auction system. This means that once you win your original backorder, Pool will then move you into the auction phase where you compete with other bidders for the domain. Pool doesn’t reveal how many bidders there are or what they’re bidding, so you have to offer the highest price you’re willing to if you want to get that dream domain.

What about option #4 - Redirect your existing domain to the old domain? I bought an old domain that is 100% relevant to my current domain but currently has with very little content. It did have more content fours years ago. The old domain is 13 years old, pr=3, while my current is 7 months old pr=1 and a decent amount of content. The old domain I purchased was not expired though and I do not know if this makes a difference. What are the pros and cons of option #4? Am I correct to think that option #1 would result in no benefit from the old domain's age value and if so why is it not listed as a con, a MAJOR one. Its hard to believe that a 301 using option 1 would give my existing domain 13 years credit but I'll take it if it does.
Finally, just because you have an idea doesn’t mean that you have more rights to a domain name. That’s not the way the system works. For example, Microsoft owns more than 75,000 domain names. Surely they’re not using them all — but they were acquired through purchasing businesses, hand registering them for business ideas, defensively registering them, etc. And they have the right to do so, just like you do for any idea that they have yet to come up with…just like a real estate investor does for a plot of land they have no intention of building upon for the next decade…just like an art collector does who wraps a Picasso and puts it in their basement.
Then the number is an HRL so it’ll be quite a bit different then you’ll see an expired domains because domain pop service is not very good compared to HREFs. Usually this shows about 20 percent of the total lengths. This shows more like 80. Okay? As you can see it has actually 162 referring domains which is quite a lot better than we saw in expired domains.
We just need to take the Archive.org url and plug it into the Dom Recovery software and again, if you just hit recover, paste in the snapshot, click next, next, finish, and I’m going to let this one run in real time for you so you can see just how quick it is, and right now it is downloading the initial page, and now it’s downloading all of the other pages.
Regarding my statement above, “Any domain name that reaches expired status and is not renewed by the owner will be auctioned by an auction service.”–it did overstretch. I’ve modified it to be: “A domain name that reaches expired status and is not renewed by the owner will be listed at an auction service (see FAQ for exception to this rule).” Then I added a FAQ to clarify. Please check my thinking:
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Most popular auctions with expiring domains are at godaddy, namejet, snapnames. Search for expired domains name its very easy if you have domains list. With a bit luck, you can drop good one with PR5 cheaper like $200, just need to know which domain have not fake pr. List of domains are not free, but updated dailly with aprox. 50.000 new expiring domain names.


The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
I am interested in a domain name that is set to expire in April 2016. The domain is registered with Domain.com, so I have placed a backorder on Snapnames.com (thanks for confirming I at least did that part right). I also placed backorders with NameJet.com and Pool.com, based on previous advice I received. Now I’m wondering if that might be overkill since Snapnames is the designated auction house. Will I ultimately end up bidding against myself?

As mentioned earlier, finding such expired domains can prove to be a daunting task especially if you don’t have a tool to make that process a walk in the park for you. Instead of spending your time searching for tools that you are not even sure will help you find expired domain names with lots of traffic and backlinks, how about you try a game-changing tool integrated into Webfire 3.0 software called Expired Domain Finder and make your expired domain search a lot easier?


Hundreds of thousands of domains expire everyday. While most of them are trash, quite a few are aged domains having excellent backlinks. These can be easily filtered using metrics from Majestic (Trust Flow) & Moz (Domain Authority). These are great for your money sites or for building private blog networks. Some of these domains have natural organic traffic, that can be determined by their SEMrush rank or the SimilarWeb data. These are great for domain parking or for promoting affiliate offers.
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