No, no, no. ToysRUs made a perfectly logical decison that most any business would do and Google tanked them for it. ToysRUs wanted the url toys.com to direct to their site.  They're all about toys and they simply bought a url that described their business and told the url where to take people.  Google tanked them in the rankings because Toys.com came with link juice. Google assumed that Toys.com was doing this to manipulate the search engines but there is just, to my knowledge, ZERO evidence of this.  This is another case of Google caring more about the possible spam threat than the actual rankings for searchers.
Trust flow refers to the number of quality backlinks that a website has. If backlinks from websites that have a high domain and authority ranking point to your site; your website’s trust flow will increase. Trust flow is also measured on a scale of 1 to 100. If your website has a large number of backlinks, but they are not from trustworthy and reliable domains, your websites trust flow will be low. On the other hand, if you even have just a handful of backlinks to sites that search engines rank highly; your trust flow will increase.
Hundreds of thousands of domains expire everyday. While most of them are trash, quite a few are aged domains having excellent backlinks. These can be easily filtered using metrics from Majestic (Trust Flow) & Moz (Domain Authority). These are great for your money sites or for building private blog networks. Some of these domains have natural organic traffic, that can be determined by their SEMrush rank or the SimilarWeb data. These are great for domain parking or for promoting affiliate offers.
If you *really* want to be sure the auction partner is NameJet (because it’s a name you cannot afford to lose in the drop), you can email the technical support team at SRSPLUS and ask them if they follow the same expiration/auction procedures as Network Solutions. Be specific and ask, “Will the domain name, (fill in), expire and be available for auction on NameJet.com as the process is listed at https://www.domainsherpa.com/how-to-grab-an-expiring-domain-name/?”
If you bid at NameJet *after* the domain name moves to Pending Delete status, then it’s too late for NameJet to take advantage of their relationship with eNom and take control of the name. So then eNom thinks, “no interest from NameJet users; we’ll just drop it” and it goes through the regular deletion process — where the fastest fingers can register it. In some cases, investors don’t want to pay the $59 or $69 fee at NameJet and if there are no bids they can likely get it for $18.99 at Pheenix or using other dropcatching services.
Of course, this does not happen equally across the board. Some site owners are lazy and barely put in any effort. As you can probably tell, the four situations I outlined above probably will not occur for website owners who are lazy. Now, for website owners who put in the work and the time for their online properties, you can bet that they would get to benefit from the four situations outlined above.
Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
This is a little bit on the grey hat/black hat side of the spectrum. But the fact is building a blog network with expired domains flat out works. The only issue is getting those cream of the crop domains without going broke. This video will walk you through tested strategies and techniques you can use to find powerful, yet affordable, expired domains.
To get the most from GoDaddy Auctions, you should first decide on the way you want to evaluate the domains. Domainers tend to look at the words in the domain name, while SEOs care about the backlink equity. If you are a domainer, you should look at Estibot, Domain Index or Valuate scores. If you are an SEO, you should look at the Ahrefs, Moz and Majestic metrics to gauge the value of the backlinks. Once you have figured this out, you should look at these numbers for every domain you find on GoDaddy Auctions. Do not be afraid of bidding on the Closeout auctions, as you can get good domains for cheap.

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