Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with name.com and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?
While getting a new domain name will give your site a clean slate and allow you to start a fresh marketing campaign, you may not be aware of the fact that some expired domains come with a high Page Rank value. A company that buys such a domain will not have to work so hard on website promotion and backlink building techniques. Thanks for updating this really informative post!
If you buy keyword specific domains, you're really buying the type in traffic. I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain. There seems to be no rythme or reason to what keyword domains deliver traffic and what don't. By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Now a lot of time, you'll search for things and you'll think you're getting niche website's back, but actually, in fact, because of Google's shift towards big authority websites, you'll get things like Amazon listings. So if you don't want to end up crawling those big authority websites - and you want just the smaller ones, then you can make sure that the website, you'll crawl from the search engine results, is relevant by putting in a metadata requirement here. So any results that come back from the scrape of Google for any of these search terms, here you can say that they must contain one of these things, so what you can do is you can just put that your search terms in there back into there into the metadata requirement. So then, when a result comes back from google, it will loop through these line, separated terms and it'll say this is a homepage metadata, so the title, the keyword, the description, does it contain these?
This is not the case at GoDaddy Auctions, however. There, GoDaddy starts the auction before the domain names has fully expired and the registrant does have the ability to pay a one-time restoration fee to restore ownership. This is particularly frustrating to those bidding in the auction, as you may be the winning bidder and pay your winning bid price only to find out a few days later that it was restored. You then have to wait for a refund from GoDaddy.
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
Hi Kulwant, these are great tips as usual. I particularly like the way to tell us to check the google pagerank in case the domain has been banned – that could lower the usefulness of the domain quite a bit. One thing though, don’t you think that buying domains is sometimes immoral? Like sometimes you accidentally buy a domain of somebody elses website who forgot to renew.
Here's a test I have in process. I bought an old $5 closeout domain from Godaddy TDname expired auction. I put a quick minisite up and linked to it with a crazy anchor text phrase. The domain is ranking for that crazy term now. It's gone through one pagerank update and I'm waiting for a second to come. Then I'll redirect the domain to another minisite. I suspect the second site won't rank for the anhor text, but we'll see.
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Regarding my statement above, “Any domain name that reaches expired status and is not renewed by the owner will be auctioned by an auction service.”–it did overstretch. I’ve modified it to be: “A domain name that reaches expired status and is not renewed by the owner will be listed at an auction service (see FAQ for exception to this rule).” Then I added a FAQ to clarify. Please check my thinking:
"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.
However, Pool uses what some have called a “two-phase” auction system. This means that once you win your original backorder, Pool will then move you into the auction phase where you compete with other bidders for the domain. Pool doesn’t reveal how many bidders there are or what they’re bidding, so you have to offer the highest price you’re willing to if you want to get that dream domain.
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