To get the most from GoDaddy Auctions, you should first decide on the way you want to evaluate the domains. Domainers tend to look at the words in the domain name, while SEOs care about the backlink equity. If you are a domainer, you should look at Estibot, Domain Index or Valuate scores. If you are an SEO, you should look at the Ahrefs, Moz and Majestic metrics to gauge the value of the backlinks. Once you have figured this out, you should look at these numbers for every domain you find on GoDaddy Auctions. Do not be afraid of bidding on the Closeout auctions, as you can get good domains for cheap.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
Internet Marketing is one of the best fields which have a great output potential, but using suitable tools for different tasks is what make it interesting. For newbies, it may not understandable, but for professional internet marketers, tools are everything. Among many tools of SEO (Search Engine Optimization), expired domains finder that finds expired domains with already build matrices are most attractive things. Online marketers are well aware of the fact that time is everything, so they try to find domains that have already great values to spare their time.

They are easy to type and remember: You can’t get a easy to remember new domain name without paying huge bucks these days. Gone are the days where you can simply grab almost any incredible domain name just by paying a couple of bucks. This is one of the major reasons most people look for expired domains because most expired domains are short and sweet.

Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with name.com and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?


The database also gives us the chance to analyse Whois, IP, NS, MX records and website content of every domain and to offer unique investigation and brand monitoring services for which websites like Whois.Domaintools.com charge a lot of money. With the tools we have developed we can offer Reverse IP, Whois investigation and B2B research in bulk at a world class quality/price ratio.
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.
It will just go on and on and on endlessly, so that really is like a set and forget setting. Okay, now before I show you it in action, I'll just skim over some of these stats stuff. Here this is pretty self-explanatory really so that's the amount pages crawled so far, that's how many pages were crawling per minute, so once it's been running for a minute that that'll date and they'll update every minute after that. That is if the websites are blocking are crawl. Thatw how many websites currently are been crawled, so how many websites have been crawled. That's if we have it have it had any registrar errors, so we fired off some domains to see if they're available or not and there's been any errors in checking them it displays there.
And then you hit on ‘search’ and ‘all auctions’ and this is going to go out to lots of different auction sites, in fact I’m just going to stop this search, and it’s going to go out to all of these domain auction sites, find a list of domains that are relevant to your keywords and then pull back all of the data that you need to make a good buying decision.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.

Hey , Nice Article . Just have one query . I read your article and the issue is I want to buy one expired domain which is too good but how can I fill the reconsideration request as the domain is banned . I have not purchased the domain yet because I want to purchase it when the domain gets unbanned . So if you check Google.com/webmasters/tools/reconsideration – Requesting reconsideration of: which is only showing the websites I have in the account .. So how can I add the domain name there . OR first of all I have to buy the domain add in GWT and then send reconsideration request . If that is so then I guess you should have mentioned in the article I suppose ? Let me know thanks
For example, placing your backorder at NameJet will reveal your interest to other potential buyers so if no other backorders are present you should wait until the last possible moment before the deadline to place your backorder — because if you’re the only backorder, you’ll get it for the minimum $39 bid on expiring names and it won’t go to auction.
This is not the case at GoDaddy Auctions, however. There, GoDaddy starts the auction before the domain names has fully expired and the registrant does have the ability to pay a one-time restoration fee to restore ownership. This is particularly frustrating to those bidding in the auction, as you may be the winning bidder and pay your winning bid price only to find out a few days later that it was restored. You then have to wait for a refund from GoDaddy.

Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
SEO is not as easy as it used to be. The market is very saturated now, content is now incredibly easy to generate and publish. Everyone and his dog (or gran!) can make a wordpress website. The main ranking factor for Google is still backlinks and will be for the foreseeable future. Your content might be better than your competitors but if they have more links they'll simply always outrank you and receive more traffic. Fair or not, its a fact. This method can see you get the strong backlink profile you need to rank #1. Please note a PBN is considered black hat so please diversify your backlink profile and do your research first.
If you buy a domain from a 3rd party, the backlinks are valuable.  I always wait a few months before redirecting, so just set up a quick minisite until two page rank updates have passed and then go ahead and 301 redirect.  However, it seems that you'll get the link juice from the back links, the anchor text is ignored by Google.   Buying a domain at Godaddy TDName expired auctions, seem to not count as a dropped domain if you immediately set up a mini-site.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
So, what I like to do is also choose DMAS listed entry. No fake or no unsure page rank. Click the apply filter button and this will show us a much better group of websites, including a lot of high page rank websites. That’s one great thing about Go Daddy Auctions that you don’t have to guess about what the rank will be which is not the case with a lot of deleted domains which, because they were deindexed they didn’t have any content, they didn’t have any hosting, they don’t have any page rank. So, you have to make an estimation.

The results can be different on a daily basis because more and more domain names expire on a regular basis, and some of them are worth real money. All that they have to do is to key in particular keywords that clients regularly search for in their niche and appear on the first page of most search engine results. You can get more that a dozen of expired domain names daily using this fantastic tool.


By strategically buying expired domain names which have certain quality features, you can create a link "pump" to your target sites. From an SEO perspective, this can turbo charge your rankings on Google and other search engines. Also, you can make money directly by promoting products on high ranking search results. Additionally, you can make money by selling links on your network to people looking to get an SEO boost.
[1] On April 11, 2016, SnapNames (owned by Web.com) and NameJet (partnership between Web.com and Rightside) combined resources on pending delete/dropping domains to better compete with other drop catching services. Going forward, backorders placed on either platform for pending delete names will go into a common backorder pool and will be fulfilled either by NameJet or SnapNames depending on which platform the backorder was placed. Pending delete names that have multiple backorders will be placed in a common private auction accessible to bidders from both platforms to participate in the live auction. Minimum bid increments and proxy bidding rules for NameJet will be modified to match those of SnapNames. Registrar expiry, and direct lister inventory will not be affected by this integration.
Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
Quite a lot of the time majestic trust flow will be great but ref domains below 10 but when I check ahrefs its considerably higher for ref domains. Without ahrefs I would of passed over these domains and missed out. Worthwhile addition if your building a lot of pbns. I also use linkultra backlink for my final spam check as it checks language,site type and if backlinks are comment, profile spammed etc enabling me to check if the backlinks of the domain are solid very quick.

2) prerelease auctions.  These are domains where the auction venue has contracted with the registrar, like Fabulous or Moniker, to auction off non-renewed domains.  Just before a domain enters the pending delete process, it goes to a private auction to any person who has backordered the name.  Some people feel that back links on these type of auctions still provide a SEO benifit. My testing indicates that there is zero SEO benifit when these domains are redirected into another site.  So if you get a domain with "pink squirels" in a lot of achor text to a domain and then point it at your domain, you don't rank for "pink squirels"


Expired domains with page rank, Alexa, TF, CF, Backlinks, DA, PA, RD, etc. are of much importance. It is because search engine values those expired domains because of their pre-built matrices. It can take you months to build that trust and then it will be of the value that you want. So, what if you can find expired domains with authority links like expired domains with CNN links, expired domains with Wikipedia links, expired domains with Huffington post links, etc. This kind of expired domains will provide you some great juice for your money website.

Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to LIBRIS.com. Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
From a most basic perspective, any website or platform on the internet that allows people to post a link which goes to an outside site is a potential source of traffic. However, traffic sources are not created equal. Some traffic sources are very problematic. For example, if you were to go to social media sites and just share content and links, chances are, somebody at some time will object to that practice. They would say you’re spamming. It's very easy to get your affiliate account shut down because people complain. Similarly, you could be blogging for what seems like forever and fail to get much love from search engines.
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