The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
There are a lot of tools online that you can use to grab expired domain lists, but the tools that you can find here is unique because of its features. You will have great daily updated expired domains list with different TLDs that can be valuable for your work. This tools will find you deleted domains on different criterion. You can search by domain name search option and can have some great domains like you find on other websites like Fresh Drop, expired Domain, etc.
Also, I currently have two other domains that are registered with Squarespace, and I have their annual payments set up automatically so I never have to manually pay (and so nobody else gets that window of opportunity to take the domain away from me). Would it be possible that the owner of this domain might just have a similar system in place and that I might be wasting my time?
We just need to take the Archive.org url and plug it into the Dom Recovery software and again, if you just hit recover, paste in the snapshot, click next, next, finish, and I’m going to let this one run in real time for you so you can see just how quick it is, and right now it is downloading the initial page, and now it’s downloading all of the other pages.
Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
Ultimately, I was left with a semi-automated process of scraping sites and running an intricate series of processes to come up with a list of expired domains that I then had to evaluate by hand. This meant I had Majestic and Moz open to check the backlink anchor text and Archive.org to check for obvious spam for every single possible domain. The process was excruciatingly slow and tedious, but absolutely necessary to find domains that would be suitable for building out.
At the end of the day, this article is geared to startups, business entrepreneurs, webmasters and marketing professionals who need to understand the process, and I guestimate that the process listed in the article above accounts for 99%+ of all expired domain names. All of your points are valid and appreciated, but if someone is interested in buying a good, brandable domain name for their business, they should follow the instructions above to have the best chance of grabbing it.
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
I am a rather gray-hat affiliate marketer by trade, but I"m looking more into going into local SEO and blogging ventures that I feel will be most sustainable. I am having serious moral issues with using any of my link building strategies, but the one I'm struggling morally and long-term strategy-wise is the use of a manufactured link-juice-flowing-thick private blog network. I believe the majority of these will ultimately fall by the wayside in the future when their social value and content are proven to lack substance by machine reading and advanced social metrics.
Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to LIBRIS.com. Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
* “Thousands of domain names that reach expired status never make it to any auction service and are released by the registry.” I think this is only if the registrar a) has an auction partner and b) nobody places a bid at the auction house. In that case, it drops normally and is deleted from the registry and available for anyone to hand register — including backorder services like SnapNames.com or Pool.com. I’m not sure why a registrar wouldn’t list an expiring domain name at the auction house as it could lead to extra revenue for them. Can you, Jamie?
While traffic, as an abstract, is fairly easy to understand and get, getting it on a consistent basis is another matter entirely. That’s why a lot of affiliate marketers who are serious about generating online traffic are quickly paying attention to drop domains. Drop domains is not a new phenomenon. People have been registering drop domains for many years now to scoop up traffic that those domains still attract. However, as Google continues to crack down, and as more social media platforms impose anti marketing rules, or rules that have an anti marketing effect, drop domains have become more prominent in the online marketing landscape. If you would like to tap into a fairly easy and potentially powerful source of online traffic, consider drop domains.