At the end of the day, this article is geared to startups, business entrepreneurs, webmasters and marketing professionals who need to understand the process, and I guestimate that the process listed in the article above accounts for 99%+ of all expired domain names. All of your points are valid and appreciated, but if someone is interested in buying a good, brandable domain name for their business, they should follow the instructions above to have the best chance of grabbing it.


Finding good aged high DA domains with natural links for SEO and filtering them through our expired domain tools is really easy. Contact us with your SEO or PBN needs to receive an offer. If you need domains for a private blog network, 301 redirects or other SEO strategies, then contact us!. Our pool is huge but so many domains are being bought that it’s diminishing at a fast rate.
But unless the domain name you want is undesirable to anyone else (e.g., it does not include real words or have a high search volume for the words), the odds are not in your favor. With over 210 million domain names registered and an active, worldwide domain name investing community, it is highly likely that someone else will also find interest in the domain name you are watching. As such, skip to Step 4.
While traffic, as an abstract, is fairly easy to understand and get, getting it on a consistent basis is another matter entirely. That’s why a lot of affiliate marketers who are serious about generating online traffic are quickly paying attention to drop domains. Drop domains is not a new phenomenon. People have been registering drop domains for many years now to scoop up traffic that those domains still attract. However, as Google continues to crack down, and as more social media platforms impose anti marketing rules, or rules that have an anti marketing effect, drop domains have become more prominent in the online marketing landscape. If you would like to tap into a fairly easy and potentially powerful source of online traffic, consider drop domains.

When searching from keyword DHG will take your list of keywords and search each one, the pages will then be crawled to find unique domains to check availability of. The process is relatively simple but very time consuming when done manually or semi automated as was necessary in the past. Luckily now the job can be set and left to work while you do something else.
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
I am really new to all this. I am about to launch my blog in the next week. I have a domain and a wordpress blog set ready to go. Clearly it will have no traffic from day one and I guess it will take a while to build up. So my question is would you advise a begginer like me to stick with the one blog for a while and build it up. Or is it worth investing the time early on to master how to find expired domains and link them to the blog?

This is a little bit on the grey hat/black hat side of the spectrum. But the fact is building a blog network with expired domains flat out works. The only issue is getting those cream of the crop domains without going broke. This video will walk you through tested strategies and techniques you can use to find powerful, yet affordable, expired domains.


Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
Yes, I know, it seems backwards that you’d have to compete in an auction for a domain name that may never be caught. Other people feel the same way and many don’t compete as a result of that. But that’s the way the drop catching service was set up. Who knows, it may mean less competition for you since others do not like that model, which benefits the company rather than the user.
Also, I currently have two other domains that are registered with Squarespace, and I have their annual payments set up automatically so I never have to manually pay (and so nobody else gets that window of opportunity to take the domain away from me). Would it be possible that the owner of this domain might just have a similar system in place and that I might be wasting my time?

No, no, no. ToysRUs made a perfectly logical decison that most any business would do and Google tanked them for it. ToysRUs wanted the url toys.com to direct to their site.  They're all about toys and they simply bought a url that described their business and told the url where to take people.  Google tanked them in the rankings because Toys.com came with link juice. Google assumed that Toys.com was doing this to manipulate the search engines but there is just, to my knowledge, ZERO evidence of this.  This is another case of Google caring more about the possible spam threat than the actual rankings for searchers.
Of course, this does not happen equally across the board. Some site owners are lazy and barely put in any effort. As you can probably tell, the four situations I outlined above probably will not occur for website owners who are lazy. Now, for website owners who put in the work and the time for their online properties, you can bet that they would get to benefit from the four situations outlined above.
Much obliged Michael. Extremely supportive data. I have been reached by their specialists and need to pitch it to me for $3500. It just stays there and is not a high esteemed area name. Simply my name. I needed it for quite a long time, however not willing to fork out that sort of cash. Was truly trusting I could catch it consistently when it lapses.
As mentioned earlier, finding such expired domains can prove to be a daunting task especially if you don’t have a tool to make that process a walk in the park for you. Instead of spending your time searching for tools that you are not even sure will help you find expired domain names with lots of traffic and backlinks, how about you try a game-changing tool integrated into Webfire 3.0 software called Expired Domain Finder and make your expired domain search a lot easier?
If you buy a domain from a 3rd party, the backlinks are valuable.  I always wait a few months before redirecting, so just set up a quick minisite until two page rank updates have passed and then go ahead and 301 redirect.  However, it seems that you'll get the link juice from the back links, the anchor text is ignored by Google.   Buying a domain at Godaddy TDName expired auctions, seem to not count as a dropped domain if you immediately set up a mini-site.

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Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.
Ultimately, I was left with a semi-automated process of scraping sites and running an intricate series of processes to come up with a list of expired domains that I then had to evaluate by hand. This meant I had Majestic and Moz open to check the backlink anchor text and Archive.org to check for obvious spam for every single possible domain. The process was excruciatingly slow and tedious, but absolutely necessary to find domains that would be suitable for building out.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
* “Thousands of domain names that reach expired status never make it to any auction service and are released by the registry.” I think this is only if the registrar a) has an auction partner and b) nobody places a bid at the auction house. In that case, it drops normally and is deleted from the registry and available for anyone to hand register — including backorder services like SnapNames.com or Pool.com. I’m not sure why a registrar wouldn’t list an expiring domain name at the auction house as it could lead to extra revenue for them. Can you, Jamie?
While traffic, as an abstract, is fairly easy to understand and get, getting it on a consistent basis is another matter entirely. That’s why a lot of affiliate marketers who are serious about generating online traffic are quickly paying attention to drop domains. Drop domains is not a new phenomenon. People have been registering drop domains for many years now to scoop up traffic that those domains still attract. However, as Google continues to crack down, and as more social media platforms impose anti marketing rules, or rules that have an anti marketing effect, drop domains have become more prominent in the online marketing landscape. If you would like to tap into a fairly easy and potentially powerful source of online traffic, consider drop domains.
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