When searching from keyword DHG will take your list of keywords and search each one, the pages will then be crawled to find unique domains to check availability of. The process is relatively simple but very time consuming when done manually or semi automated as was necessary in the past. Luckily now the job can be set and left to work while you do something else.
The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.
1. Some domain names don’t go to auction and are instead held by the registrar in their own portfolios (you called this “warehousing” by the registrar). This is probably less than 0.001% of the domain names….actually, probably even less. I suspect it would only be premium domain names with massive exact match local search quantities. Not surprisingly, I cannot find any information from registrars about their procedure, quantities of domains their keep, or ICANN’s rules (if any) about this.

Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!


I am interested in a domain name that is set to expire in April 2016. The domain is registered with Domain.com, so I have placed a backorder on Snapnames.com (thanks for confirming I at least did that part right). I also placed backorders with NameJet.com and Pool.com, based on previous advice I received. Now I’m wondering if that might be overkill since Snapnames is the designated auction house. Will I ultimately end up bidding against myself?

I've seen some people comment about losing the link value of domains that have expired and picked up, but what about non-expired domains?  Let's say a competitor is going out of business and they still have a year or two left, and we buy their domain and site.  Is there a risk changing registrant info and registrars, even if I keep their site up and mostly the same as before?  I was under the impression that I'd want to keep it under their name so as not to hit the uber-reset button on the domain's inbound link value.
Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.
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Hey, what’s up everybody. It’s Brian Dean from Quick Sprout. In this video, I’m going to show you how to buy affordable expired domains and how to evaluate the potential value that an expired domain could bring to your site. Now, expired domains is pretty gray hat, black hat type of thing because there’s basically two things you’re going to do in an expired domain.
I am really new to all this. I am about to launch my blog in the next week. I have a domain and a wordpress blog set ready to go. Clearly it will have no traffic from day one and I guess it will take a while to build up. So my question is would you advise a begginer like me to stick with the one blog for a while and build it up. Or is it worth investing the time early on to master how to find expired domains and link them to the blog?

Everybody going to start using old domains should also know how to get them, I'm going to post soon article about it on seomoz as there are several ways starting from online rankings and lists up to dedicated seo tools that you can run on your computer and get precise and actual data on demand for any domains lists. Anybody intersting in such tools please visit our website: http://en.exdomain.eu/
By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.

[1] On April 11, 2016, SnapNames (owned by Web.com) and NameJet (partnership between Web.com and Rightside) combined resources on pending delete/dropping domains to better compete with other drop catching services. Going forward, backorders placed on either platform for pending delete names will go into a common backorder pool and will be fulfilled either by NameJet or SnapNames depending on which platform the backorder was placed. Pending delete names that have multiple backorders will be placed in a common private auction accessible to bidders from both platforms to participate in the live auction. Minimum bid increments and proxy bidding rules for NameJet will be modified to match those of SnapNames. Registrar expiry, and direct lister inventory will not be affected by this integration.

We are a LauncHUB funded Startup that focuses on big data research of domain names and Whois information. SEO experts can use our unique system for finding expired domains with authority and backlinks. Investigators can use the same database to find information for domain owners and hosts with Reverse Whois and Reverse IP tools. We can also offer brands trademark monitoring in the vast pool of ccTLD domain names.

If you buy a domain from a 3rd party, the backlinks are valuable.  I always wait a few months before redirecting, so just set up a quick minisite until two page rank updates have passed and then go ahead and 301 redirect.  However, it seems that you'll get the link juice from the back links, the anchor text is ignored by Google.   Buying a domain at Godaddy TDName expired auctions, seem to not count as a dropped domain if you immediately set up a mini-site.


Surely if you purchase a domain (domain1.com) and redirect it to your existing domain (domain2.com) you expect to loose all ranking for domain1.com. If 301's are used then the objective is simply to pass on authority, not dominate the search results with 2 domains. If you want to keep domain2.com in the index then you would take Rebecca's option 2 or 3.
I wish I could tell you that expired domains are some sort of magic bullet solution to all your traffic problems and headaches. Unfortunately, if I were to say that to you, I would be lying. There are drawbacks. Just like with anything else in life, there are advantages and disadvantages. The problems with expired domains is that they are often hard to find on your own. You can take wild guesses and waste a lot of time, effort and energy, and end up with nothing. Also, if you were to try to scope out drop domains by trying to find them in the most common way, which is to use a drop domain exchange, expect to pay a lot of money. Why? Because of heavy competition. Keep in mind that you’re not the only person who knows that dropped domains can bring a lot of traffic to the table. There are many other online marketers out there that realize drop domains' traffic value.
Hi, I purchased a .org domain in a Godaddy auction, actually the closeout auction so it had been renewable and then available as a closeout after 36 days. I purchased the closeout domain because I was thinking of using it as a catchy anagram. I instead offered it to the Trademarked company to purchase for a nice sum of money, and now they are threatening to file legal action against me for “Domain Squatting” saying that I purchased it in bad faith. etc… The way I see it, is it was available for them to renew for 26 days, and if it was not owned by them they had a window of 10 days to purchase the name before I did in the regular auction. What’s your thoughts on this?
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The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
Although I have one query (this answer does answer it, but I have a doubt)… I just bought a domain which had the creation date as 2010 but after acquisition upon checking I found that it has been reset to 2014. So, from what I understand from your article, this could not be undone anyways because this particular domain’s status said as ‘Expired’ and I got it for under $10 from godaddy?
Let's face it, if you want to make money off the internet, you have to wrap your mind around one central rule: no traffic means no money. Making money online is all about being able to generate traffic from social media sites, search engines, and all other sources of online traffic. It's impossible to make money as an affiliate if you don't have traffic to convert into cold hard dollars. There are, of course, many ways to generate traffic. You can write content and organically attract search engine traffic. You can post a unique blog post on willing third party blogs and enjoy direct traffic along with SEO benefits. You can also promote affiliate links on social media platforms and get traffic that way. In fact, if you really think about it hard enough, generating traffic is really not that difficult.
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