For many reasons, these domain names expire and become available to the market. Perhaps the domain renewal fees are unpaid. The owner no longer needs the domain or business came to a halt. With the large pool of domain names that become invalid daily, investors who are looking to cash in on the traffic that they generate have to do extra work to find the most profitable every day. The trick is to find expired domains.
Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
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Finally, you want to head over to Then put the domain into here. What this will do is it’ll show you the history of the domain, because a lot of times these domains have been dropped like four or five times and a lot of people in SEO feel this way. I’m not sure about it. If a domain has been dropped several times, then Google does actually devalue the links pointing to that domain. So, as you can see I just changed registrars a few times and it hasn’t been dropped or else it’ll say one drops or two drops.

The better quality links (From Google, Wikipedia) that a website has the higher will be its domain authority. New websites start with a ranking of one, and as the number of links increase the domain authority rises. For example, a sports website that has links to sports newspapers and sports reporting sites will have a higher domain authority than a sports website that only has links to other sports and sports blogging sites.
Internet Marketing is one of the best fields which have a great output potential, but using suitable tools for different tasks is what make it interesting. For newbies, it may not understandable, but for professional internet marketers, tools are everything. Among many tools of SEO (Search Engine Optimization), expired domains finder that finds expired domains with already build matrices are most attractive things. Online marketers are well aware of the fact that time is everything, so they try to find domains that have already great values to spare their time.
Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?
This is a little bit on the grey hat/black hat side of the spectrum. But the fact is building a blog network with expired domains flat out works. The only issue is getting those cream of the crop domains without going broke. This video will walk you through tested strategies and techniques you can use to find powerful, yet affordable, expired domains.
Backorders don’t take place if a domain name expires at a registrar that has an auction partner, unless no bids are placed at that auction partner prior to the expiration date. Backorders (when domains are “caught”) only happen when a domain name goes through the full lifecycle and expires, is removed from the registry’s database, and becomes available for new registration.
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.

If the domain name is not with any auction house partner (I think that’s what you’re saying), then you can use a drop catch service anytime: They do not make your order public information as NameJet and others do by sharing how many bids are placed on a domain name and thereby driving interest.

Regarding my statement above, “Any domain name that reaches expired status and is not renewed by the owner will be auctioned by an auction service.”–it did overstretch. I’ve modified it to be: “A domain name that reaches expired status and is not renewed by the owner will be listed at an auction service (see FAQ for exception to this rule).” Then I added a FAQ to clarify. Please check my thinking:
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
To get the most from GoDaddy Auctions, you should first decide on the way you want to evaluate the domains. Domainers tend to look at the words in the domain name, while SEOs care about the backlink equity. If you are a domainer, you should look at Estibot, Domain Index or Valuate scores. If you are an SEO, you should look at the Ahrefs, Moz and Majestic metrics to gauge the value of the backlinks. Once you have figured this out, you should look at these numbers for every domain you find on GoDaddy Auctions. Do not be afraid of bidding on the Closeout auctions, as you can get good domains for cheap.