Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
Of course, this does not happen equally across the board. Some site owners are lazy and barely put in any effort. As you can probably tell, the four situations I outlined above probably will not occur for website owners who are lazy. Now, for website owners who put in the work and the time for their online properties, you can bet that they would get to benefit from the four situations outlined above.
Searching for a suitable domain name for your website can be quite trying. The reason for this is that the names that you want to get have already been assigned and are not available. As an SEO you know the importance of getting a domain name that describes your business as closely as possible. For example, if you are running a car rental service, you will look for a domain name that has the words ‘car’ and ‘rental’ in it. So if you can’t find a suitable name, you could use the expired domains tool which might show you domain names that would meet your requirements.
Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.

But unless the domain name you want is undesirable to anyone else (e.g., it does not include real words or have a high search volume for the words), the odds are not in your favor. With over 210 million domain names registered and an active, worldwide domain name investing community, it is highly likely that someone else will also find interest in the domain name you are watching. As such, skip to Step 4.
See https://www.domainsherpa.com/domain-name-dictionary/life-cycle-of-a-typical-gtld-domain-name/. They start it in auction listings after it expires and before pending delete. I don’t know the exact dates, but if you monitor it you’ll see it go from auction, to closeout, to drop. You’ll need an auctions.godaddy.com account (I believe $5 per year) to bid and buy.
If you are pursuing option 1, then you will want to use an automated service for the reasons mentioned in the article. Follow the process in the article to see which registrar the domain name is located at. If it’s at a Auction House like GoDaddy, NameJet or SnapNames, I believe they publicly share if there is a backorder on a domain name but not who placed that backorder. (Any interest in a domain name may be enough for someone else to place a backorder, thereby driving interest in the domain name that may be visible to the registrant.) So if the domain is at a registrar partnered with one of these companies, then you’ll have to monitor it manually (via calendar entries based on the whois expiration data) to maintain your distance.
Contains, Starts, Ends You can use the search bar to search for domains that contain particular keywords you are seeking, e.g. a search for "car" will yield results for all expired domain names that contain the term "car". You can also use the search tool to find domains that begin, or end with the search term too, with the drop down box next to the search form.
You can easily find domains using the best metrics available from Ahrefs, Moz, Majestic, SEMRush, Similar Web, SEMrush, Domain Scope and Social Networks. We buy only the best, the latest, and, the most comprehensive industry wide metrics so you have the maximum amount of information to make a decision. No other tool gives you access to 90+ metrics.
From a most basic perspective, any website or platform on the internet that allows people to post a link which goes to an outside site is a potential source of traffic. However, traffic sources are not created equal. Some traffic sources are very problematic. For example, if you were to go to social media sites and just share content and links, chances are, somebody at some time will object to that practice. They would say you’re spamming. It's very easy to get your affiliate account shut down because people complain. Similarly, you could be blogging for what seems like forever and fail to get much love from search engines.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.
But unless the domain name you want is undesirable to anyone else (e.g., it does not include real words or have a high search volume for the words), the odds are not in your favor. With over 210 million domain names registered and an active, worldwide domain name investing community, it is highly likely that someone else will also find interest in the domain name you are watching. As such, skip to Step 4.
Once a domain expires, the registrar will allow around 30 days for the original owner to renew it. This period depends on the registrar and can range from 2 weeks to a whole year. Once this period is over, the domain enters the "Pending Delete" status, during which it cannot be renewed, purchased or modified in any way. Once the Pending delete status is over, the domain is dropped back into the available pool, and can now be purchased by anyone.
×