If you buy a dropped domain from Snap or Namejet, the backlinks seem to be worthless for SEO.  They are valuable for traffic if it's targeted to your site.  Go ahead and 301 redirect into your site because it's the traffic from the back links that is worth something.  I use the Google URL builder to redirect these names so you can see the domain the traffic is coming from.
So, you paste the domain into here and click on the search domains button. This will show you more information about the pending delete status domain. In this case, you have to order by June 13th and today is the 10th. So, you have three days and you just add it to your cart as if you’re just buying anything online. Just check it off and click add to cart. It’s added to your cart and they will try to get it on your behalf.

Once a domain expires, the registrar will allow around 30 days for the original owner to renew it. This period depends on the registrar and can range from 2 weeks to a whole year. Once this period is over, the domain enters the "Pending Delete" status, during which it cannot be renewed, purchased or modified in any way. Once the Pending delete status is over, the domain is dropped back into the available pool, and can now be purchased by anyone.
Domain Hunter Gatherer is a specialized software that helps internet marketers to easily find expired domains quickly and efficiently. First, you can use it to crawl multiple domain auction sites. You can easily monitor many different domain exchanges so you can scoop up the latest and greatest dropped domains. Secondly, you can use Domain Hunter Gatherer to crawl Web 2.0 sites. Now, you may be thinking, “I'm looking for drop domains here, what do Web 2.0 sites have to do with my search?” Well, you would be overlooking one of the best ways to add value to your private blog network. While you don't legally own your Web 2.0 site, you can use your accounts to redirect the links to your target sites. The best part is that many people who build up nice looking and high goodwill Web 2.0 pages end up abandoning them. Many Web 2.0 platforms enable people to re-register or claim abandoned Web 2.0 accounts. By using Domain Hunter Gatherer, you can find these accounts and filter them by niche as well as quality indicators and then redirect their links to your target sites. Your private blog network goes up in value because of a more diverse backlink footprint.
It is very possible that the owner has a recurring payment in place, or that the owner renews after it expires. Because GoDaddy gives a redemption period like all registrar, many domain name investors will actually allow their domains to go through auction to see what the “market value” is of a domain name and THEN renew it. It sucks if you’re the buyer thinking you won the auction. It happens often, unfortunately.

If you buy a dropped domain from Snap or Namejet, the backlinks seem to be worthless for SEO.  They are valuable for traffic if it's targeted to your site.  Go ahead and 301 redirect into your site because it's the traffic from the back links that is worth something.  I use the Google URL builder to redirect these names so you can see the domain the traffic is coming from.
So, what I like to do is also choose DMAS listed entry. No fake or no unsure page rank. Click the apply filter button and this will show us a much better group of websites, including a lot of high page rank websites. That’s one great thing about Go Daddy Auctions that you don’t have to guess about what the rank will be which is not the case with a lot of deleted domains which, because they were deindexed they didn’t have any content, they didn’t have any hosting, they don’t have any page rank. So, you have to make an estimation.
If you *really* want to be sure the auction partner is NameJet (because it’s a name you cannot afford to lose in the drop), you can email the technical support team at SRSPLUS and ask them if they follow the same expiration/auction procedures as Network Solutions. Be specific and ask, “Will the domain name, (fill in), expire and be available for auction on NameJet.com as the process is listed at https://www.domainsherpa.com/how-to-grab-an-expiring-domain-name/?”

Finally, if you were to manually check for drop domains, you have to jump through many hoops. It's a very labor intensive and often confusing process. When you see that a domain name is available, you shouldn’t just stop there. You should also pay attention to how many backlinks it had, how niche-specific the domain is, what kind of websites link to it, did it get signals from social media, and other indicators of quality. If you were to try to look for drop domains manually, it can be a very, very intimidating process. Thankfully, there is an easier solution.

The easiest way to see that is to go to HREFs and look at the anchor text. It reveals right away whether or not the site has been spammed. You also want to see if it’s been SEO’d too much. Right? In this case, it’s not because it has a brand name here and some natural keywords, but if the number one anchor text was like, cell phone management system and then the next one was like cheap cell phone management system, you’d know that the anchor text was manipulated and probably overly SEO’d. So, what you want as a site that has a natural link profile.

GoDaddy Auctions is a marketplace where GoDaddy lists domains that have expired and are in the renewal grace period. Apart from these GoDaddy also lists other domains, but the expiring auctions at GoDaddy are the most popular. Based on the percieved value of the domain, domainers and SEOs bid on these auctions. If the original owner does not renew the domain, the top bid wins the auction and gets the domain name.


Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
Quite a lot of the time majestic trust flow will be great but ref domains below 10 but when I check ahrefs its considerably higher for ref domains. Without ahrefs I would of passed over these domains and missed out. Worthwhile addition if your building a lot of pbns. I also use linkultra backlink for my final spam check as it checks language,site type and if backlinks are comment, profile spammed etc enabling me to check if the backlinks of the domain are solid very quick.
Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.

The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.


Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
The first is the link profile I and actually took this example carbondsystems.com because it looked like a pretty good choice. It’s from 2003. It has some links, some age and it’s in DMAS and looked at the link profile in DMAS. So, you just copy and paste the domain,  the home page it to here, click on the search links button and this will show you all the links to that site.
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
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