Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
For many reasons, these domain names expire and become available to the market. Perhaps the domain renewal fees are unpaid. The owner no longer needs the domain or business came to a halt. With the large pool of domain names that become invalid daily, investors who are looking to cash in on the traffic that they generate have to do extra work to find the most profitable every day. The trick is to find expired domains.
By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.
As mentioned earlier, finding such expired domains can prove to be a daunting task especially if you don’t have a tool to make that process a walk in the park for you. Instead of spending your time searching for tools that you are not even sure will help you find expired domain names with lots of traffic and backlinks, how about you try a game-changing tool integrated into Webfire 3.0 software called Expired Domain Finder and make your expired domain search a lot easier?
Domain name search results appear as you type. We can do domain lookups very quickly, and usually show domain search results in less than 100 milliseconds. We generate domain names and check .com and many other domain extensions instantly. We use artificial intelligence techniques to find domains for sale that you can buy today and expired domains to backorder. Just start typing!
You can easily find domains using the best metrics available from Ahrefs, Moz, Majestic, SEMRush, Similar Web, SEMrush, Domain Scope and Social Networks. We buy only the best, the latest, and, the most comprehensive industry wide metrics so you have the maximum amount of information to make a decision. No other tool gives you access to 90+ metrics.
If you buy a domain from a 3rd party, the backlinks are valuable. I always wait a few months before redirecting, so just set up a quick minisite until two page rank updates have passed and then go ahead and 301 redirect. However, it seems that you'll get the link juice from the back links, the anchor text is ignored by Google. Buying a domain at Godaddy TDName expired auctions, seem to not count as a dropped domain if you immediately set up a mini-site.
Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.
I'm running the new Mac edition of Domain Ronin and I have to tell you it's extremely stable. I'm getting about 250k pages every 5 minutes which equates to about 2700 checked domains. At the moment it's only using about 1 gig of memory for 100 threads. I've got the page count and other settings to the max. The builtin features like TF and spam checking on the fly are wicked helpful.
If you are pursuing option 1, then you will want to use an automated service for the reasons mentioned in the article. Follow the process in the article to see which registrar the domain name is located at. If it’s at a Auction House like GoDaddy, NameJet or SnapNames, I believe they publicly share if there is a backorder on a domain name but not who placed that backorder. (Any interest in a domain name may be enough for someone else to place a backorder, thereby driving interest in the domain name that may be visible to the registrant.) So if the domain is at a registrar partnered with one of these companies, then you’ll have to monitor it manually (via calendar entries based on the whois expiration data) to maintain your distance.
GoDaddy Auctions is a marketplace where GoDaddy lists domains that have expired and are in the renewal grace period. Apart from these GoDaddy also lists other domains, but the expiring auctions at GoDaddy are the most popular. Based on the percieved value of the domain, domainers and SEOs bid on these auctions. If the original owner does not renew the domain, the top bid wins the auction and gets the domain name.
Here's a test I have in process. I bought an old $5 closeout domain from Godaddy TDname expired auction. I put a quick minisite up and linked to it with a crazy anchor text phrase. The domain is ranking for that crazy term now. It's gone through one pagerank update and I'm waiting for a second to come. Then I'll redirect the domain to another minisite. I suspect the second site won't rank for the anhor text, but we'll see.
Sometimes people purchase domains that they plan to build a website on or sell in the future, but it just doesn’t end up happening. If an individual decides that it is no longer worth the yearly investment of keeping the domain in their account, they may choose to let it expire. Or, someone might just forget to renew the domain before the expiration date. If this happens, it’s a great chance for other domain investors to score rare domain names that are pending delete. Spending time perusing the list of recently dropped domains can be a worthwhile way to find high quality domains.
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
By strategically buying expired domain names which have certain quality features, you can create a link "pump" to your target sites. From an SEO perspective, this can turbo charge your rankings on Google and other search engines. Also, you can make money directly by promoting products on high ranking search results. Additionally, you can make money by selling links on your network to people looking to get an SEO boost.
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
So, what to do? Simply, you must use someones other hard work and thinking. People have already contemplated all possible variations, synonyms, they know how domain names are valued, know about keywords, type-in traffic etc. Every day tens of thousands domains names are expiring. Every single day. That is hell of a lot expired domains to pick from. The reasons why people "let" domains expire are various. Could be somethins as banal as forgeting to renew, could be as serious as physical death. Many let domains expire because they don't need them any more. But that is not your bussiness to think about.
Although I have one query (this answer does answer it, but I have a doubt)… I just bought a domain which had the creation date as 2010 but after acquisition upon checking I found that it has been reset to 2014. So, from what I understand from your article, this could not be undone anyways because this particular domain’s status said as ‘Expired’ and I got it for under $10 from godaddy?
Also, I currently have two other domains that are registered with Squarespace, and I have their annual payments set up automatically so I never have to manually pay (and so nobody else gets that window of opportunity to take the domain away from me). Would it be possible that the owner of this domain might just have a similar system in place and that I might be wasting my time?
The first is the link profile I and actually took this example carbondsystems.com because it looked like a pretty good choice. It’s from 2003. It has some links, some age and it’s in DMAS and looked at the link profile in DMAS. So, you just copy and paste the domain, the home page it to here, click on the search links button and this will show you all the links to that site.
Alternatively, you can monitor a domain name for free at a number of locations. DomainTools.com offers a free domain name monitor tool, as does DomainHole.com (both available with free member registration). Once you receive an email notification that a domain has changed status from active to expired, you can follow the process listed above to enter a bid at the auction partner site.
If it contains any of those, then I am going to crawl it. Otherwise, I'm not going to because it's probably just something like an Amazon listing. Okay lets move on to the endless cruel. So this is the endless crawl. Basically, here you put your seed websites, one will do if it's a big website, because there's probably loads of domains on it. If it's a tiny, tiny a website, then you might want to stick a few more in so, as I was saying before, it will crawl on all the pages on these websites and then for each external domain that it finds on that website. It will check whether it's expired if it's not expired, it'll try and crawl it and then it will start the loop again, it'll try and take all the domains from there check that they are expired.
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
Internet Marketing is one of the best fields which have a great output potential, but using suitable tools for different tasks is what make it interesting. For newbies, it may not understandable, but for professional internet marketers, tools are everything. Among many tools of SEO (Search Engine Optimization), expired domains finder that finds expired domains with already build matrices are most attractive things. Online marketers are well aware of the fact that time is everything, so they try to find domains that have already great values to spare their time.