So, what to do? Simply, you must use someones other hard work and thinking. People have already contemplated all possible variations, synonyms, they know how domain names are valued, know about keywords, type-in traffic etc. Every day tens of thousands domains names are expiring. Every single day. That is hell of a lot expired domains to pick from. The reasons why people "let" domains expire are various. Could be somethins as banal as forgeting to renew, could be as serious as physical death. Many let domains expire because they don't need them any more. But that is not your bussiness to think about.
Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with name.com and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.

For example, placing your backorder at NameJet will reveal your interest to other potential buyers so if no other backorders are present you should wait until the last possible moment before the deadline to place your backorder — because if you’re the only backorder, you’ll get it for the minimum $39 bid on expiring names and it won’t go to auction.
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When you see one that looks pretty good you can just click on the bid button and you’ll be taken to Go Daddy Auctions which shows some more information about the domain bidding process, how many people have bid, the traffic potential per month, the price which is now $12. How much time is left? You can make a bid. It’s based on the link profile and it’s relevancy, authority and your budget. This domain looks like a good bet for you.
I had two domains, a .com and .net with godaddy. I’m beyond their redemption period ($80 fee), but they said it should be released back to the public domain soon and I may be able to get it back. Before I knew this, I paid $12.99 plus ican fees for the .com thinking it was available as the rep told me she was able to add it their cart, and I paid a $24.95 fee for back ordering my .net domain. Shortly thereafter, I received an email from godaddy saying:

For example, placing your backorder at NameJet will reveal your interest to other potential buyers so if no other backorders are present you should wait until the last possible moment before the deadline to place your backorder — because if you’re the only backorder, you’ll get it for the minimum $39 bid on expiring names and it won’t go to auction.
If it contains any of those, then I am going to crawl it. Otherwise, I'm not going to because it's probably just something like an Amazon listing. Okay lets move on to the endless cruel. So this is the endless crawl. Basically, here you put your seed websites, one will do if it's a big website, because there's probably loads of domains on it. If it's a tiny, tiny a website, then you might want to stick a few more in so, as I was saying before, it will crawl on all the pages on these websites and then for each external domain that it finds on that website. It will check whether it's expired if it's not expired, it'll try and crawl it and then it will start the loop again, it'll try and take all the domains from there check that they are expired.

Domain Hunter Gatherer also makes expired domain detection less painful. As I've mentioned above, finding drop domains on your own can be like taking shots in the dark, or trying to find a needle in a haystack. You’re more than welcome to try it, but I’m telling you, it’s not going to be a pleasant experience. With Domain Hunter Gatherer, you have many different options on how to search for drop domains. You can enter a search term and it will spit out sites that you can then crawl for dead links. You can then filter these dead links to see if they can be registered. You can also enter a site URL of a competitor and get dead links that way. You can even import web pages from Wikipedia or other websites to scan for dead links.
The great thing about this is that it’s kind of like a metasearch engine for all the places that you can find expired domains around the web. First, let’s look at deleted domains. Okay? To do that, you go click on the deleted domains button here and then click on any top level domain that you want to get. I prefer .com because it’s obviously the most common top level domain.

Expired Domain Finder is a software tool that allows users to find powerful expired domains to turbo charge your search engine rankings. For those of you who don't know expired domains are simply domains that were registered but are now expired as they have not been renewed by the owner. This can happen for many reasons, the person has lost interest in the project, the company has gone bust, the company has rebranded and many more reasons. So what would one use these domains for? Their backlink profile, its no secret the more backlinks a website has the higher it appears in Google. Once you find an expired domain with a strong backlink profile you then have two choices. Firstly you can use it as a money website, by money website we mean a website that you will use to generate a profit from, this will be your main website. Or you can use it to build a prive blog network. A private blog network is simply a network of websites that you own that all link to your main websites (your money website) with the intention of making it rank higher by linking to it.

While getting a new domain name will give your site a clean slate and allow you to start a fresh marketing campaign, you may not be aware of the fact that some expired domains come with a high Page Rank value. A company that buys such a domain will not have to work so hard on website promotion and backlink building techniques. Thanks for updating this really informative post!
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.
I wish I could tell you that expired domains are some sort of magic bullet solution to all your traffic problems and headaches. Unfortunately, if I were to say that to you, I would be lying. There are drawbacks. Just like with anything else in life, there are advantages and disadvantages. The problems with expired domains is that they are often hard to find on your own. You can take wild guesses and waste a lot of time, effort and energy, and end up with nothing. Also, if you were to try to scope out drop domains by trying to find them in the most common way, which is to use a drop domain exchange, expect to pay a lot of money. Why? Because of heavy competition. Keep in mind that you’re not the only person who knows that dropped domains can bring a lot of traffic to the table. There are many other online marketers out there that realize drop domains' traffic value.

For example, placing your backorder at NameJet will reveal your interest to other potential buyers so if no other backorders are present you should wait until the last possible moment before the deadline to place your backorder — because if you’re the only backorder, you’ll get it for the minimum $39 bid on expiring names and it won’t go to auction.
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
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