Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
And then you hit on ‘search’ and ‘all auctions’ and this is going to go out to lots of different auction sites, in fact I’m just going to stop this search, and it’s going to go out to all of these domain auction sites, find a list of domains that are relevant to your keywords and then pull back all of the data that you need to make a good buying decision.

There is a common misconception that domains expire on their expiration date. If a domain registration is not renewed by its expiration date, the domain simply goes into "expired" status, which means all services are shut off. Typically, we provide a 35-day grace period during which the current holder can still renew it for the standard renewal fee. For more information please review our domain deletion policy.
Yes, we port in all of the domains from NameJet, SnapNames, etc. There are a lot of great deals to be found. Some are absolute trash of course but if you can sift through them and put some time in (hopefully that is what we are trying to do with our tools is save time and give some value add with the SEO metrics, alerts, etc.) then you can find some great bargains.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
And then you hit on ‘search’ and ‘all auctions’ and this is going to go out to lots of different auction sites, in fact I’m just going to stop this search, and it’s going to go out to all of these domain auction sites, find a list of domains that are relevant to your keywords and then pull back all of the data that you need to make a good buying decision.
The easiest way to see that is to go to HREFs and look at the anchor text. It reveals right away whether or not the site has been spammed. You also want to see if it’s been SEO’d too much. Right? In this case, it’s not because it has a brand name here and some natural keywords, but if the number one anchor text was like, cell phone management system and then the next one was like cheap cell phone management system, you’d know that the anchor text was manipulated and probably overly SEO’d. So, what you want as a site that has a natural link profile.
If you buy keyword specific domains, you're really buying the type in traffic.  I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain.  There seems to be no rythme or reason to what keyword domains deliver traffic and what don't.  By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
If you buy a dropped domain from Snap or Namejet, the backlinks seem to be worthless for SEO.  They are valuable for traffic if it's targeted to your site.  Go ahead and 301 redirect into your site because it's the traffic from the back links that is worth something.  I use the Google URL builder to redirect these names so you can see the domain the traffic is coming from.
Okay. So, let's move on to our next tab crawl from search query, something look at the settings. So if you want to limit the amount of results that you cruel per search query, you can tick that and specify, so if you only want to crawl the top three or ten results from each search query, you can enter that there. He'll just go to the end of the search. Next setting, results on Google skip the domain if it's in the majestic million, so the majestic million is just something from majestic, it's a free resource that majestic SEO makes available that shows the most popular hundred domains.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.

Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.


"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.

Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
They are easy to type and remember: You can’t get a easy to remember new domain name without paying huge bucks these days. Gone are the days where you can simply grab almost any incredible domain name just by paying a couple of bucks. This is one of the major reasons most people look for expired domains because most expired domains are short and sweet.
Great information! I’m actually looking to transfer one of my websites to other domain and I wasn’t so sure which should I choose it to make the best choice. I had no idea until now that you can use an expired domain. But what are the costs of such domains? But the expired domain aren’t very expensive? Due to the fact that they belonged to websites with great daily traffic? What is the price range of an expired domain?

The database also gives us the chance to analyse Whois, IP, NS, MX records and website content of every domain and to offer unique investigation and brand monitoring services for which websites like Whois.Domaintools.com charge a lot of money. With the tools we have developed we can offer Reverse IP, Whois investigation and B2B research in bulk at a world class quality/price ratio.

We just need to take the Archive.org url and plug it into the Dom Recovery software and again, if you just hit recover, paste in the snapshot, click next, next, finish, and I’m going to let this one run in real time for you so you can see just how quick it is, and right now it is downloading the initial page, and now it’s downloading all of the other pages.

If it contains any of those, then I am going to crawl it. Otherwise, I'm not going to because it's probably just something like an Amazon listing. Okay lets move on to the endless cruel. So this is the endless crawl. Basically, here you put your seed websites, one will do if it's a big website, because there's probably loads of domains on it. If it's a tiny, tiny a website, then you might want to stick a few more in so, as I was saying before, it will crawl on all the pages on these websites and then for each external domain that it finds on that website. It will check whether it's expired if it's not expired, it'll try and crawl it and then it will start the loop again, it'll try and take all the domains from there check that they are expired.
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.
Finally, just because you have an idea doesn’t mean that you have more rights to a domain name. That’s not the way the system works. For example, Microsoft owns more than 75,000 domain names. Surely they’re not using them all — but they were acquired through purchasing businesses, hand registering them for business ideas, defensively registering them, etc. And they have the right to do so, just like you do for any idea that they have yet to come up with…just like a real estate investor does for a plot of land they have no intention of building upon for the next decade…just like an art collector does who wraps a Picasso and puts it in their basement.
Backorders don’t take place if a domain name expires at a registrar that has an auction partner, unless no bids are placed at that auction partner prior to the expiration date. Backorders (when domains are “caught”) only happen when a domain name goes through the full lifecycle and expires, is removed from the registry’s database, and becomes available for new registration.

Then the number is an HRL so it’ll be quite a bit different then you’ll see an expired domains because domain pop service is not very good compared to HREFs. Usually this shows about 20 percent of the total lengths. This shows more like 80. Okay? As you can see it has actually 162 referring domains which is quite a lot better than we saw in expired domains.
We just need to take the Archive.org url and plug it into the Dom Recovery software and again, if you just hit recover, paste in the snapshot, click next, next, finish, and I’m going to let this one run in real time for you so you can see just how quick it is, and right now it is downloading the initial page, and now it’s downloading all of the other pages.
SEO is not as easy as it used to be. The market is very saturated now, content is now incredibly easy to generate and publish. Everyone and his dog (or gran!) can make a wordpress website. The main ranking factor for Google is still backlinks and will be for the foreseeable future. Your content might be better than your competitors but if they have more links they'll simply always outrank you and receive more traffic. Fair or not, its a fact. This method can see you get the strong backlink profile you need to rank #1. Please note a PBN is considered black hat so please diversify your backlink profile and do your research first.
A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
By strategically buying expired domain names which have certain quality features, you can create a link "pump" to your target sites. From an SEO perspective, this can turbo charge your rankings on Google and other search engines. Also, you can make money directly by promoting products on high ranking search results. Additionally, you can make money by selling links on your network to people looking to get an SEO boost.
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