At the end of the day, this article is geared to startups, business entrepreneurs, webmasters and marketing professionals who need to understand the process, and I guestimate that the process listed in the article above accounts for 99%+ of all expired domain names. All of your points are valid and appreciated, but if someone is interested in buying a good, brandable domain name for their business, they should follow the instructions above to have the best chance of grabbing it.
Domain name market is heavily oversatured these days. There are more than 80 milion domains registered in total. Finding a right domain name is sometimes nearly impossible task, especially if you are not willing to pay extra cash to buy a domain that is already grabed and now for sale. If you have already tried to type in domain names for availability you probably had zero success, especially if you have searched for more generic words and keyphrases. The author of this program remembers he searched virtually for weeks to find some more or less usable names that he could use, and that was years ago. Since then, finding a good domain have gotten harder. Much harder.
As you can see just within expired domains they have over two million deleted .com domains. Now, this is obviously overwhelming if you’re trying to look for domains. So, you should use a few filters to make the search process a lot easier. To do that, click on the search filter button. Down here I like to click on the Only With A DMAS Entry because that just filters out sites that are really spammy. For sites that that have been in DMAS ever, it means that the site had to be of some quality.
I don't necessarily agree with some that dropped domains don't have value for SEO purposes but either way one thing you can do is to check out our tool for finding auction domain names (the tool has a database of domains available buy from GoDaddy and SEDO and also give additional SEO criteria to look up for the domains like backlinks, Compete data, CPC, Google stats, Alexa stats, etc. and there is also an option to schedule auction domain alerts so that you can be notified via email if a domain name meeting criteria you specify gets put up for sale) or you could use our tool fo domains dropping soon that shows all domains dropping in the next 5 days that way you can be ready to snap them up right away.
The whitelist filter for wanted characters is now split into three filters. The old whitelist is now named whitelist (only). When used, the domain has to consist only of the defined characters or numbers. No other characters are allowed. The new whitelist (any) filter finds domains that have at least one of the defined characters or numbers. The new whitelist (all) filter finds domains that have all defined characters or numbers at least once.
By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).

The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.
Backorders don’t take place if a domain name expires at a registrar that has an auction partner, unless no bids are placed at that auction partner prior to the expiration date. Backorders (when domains are “caught”) only happen when a domain name goes through the full lifecycle and expires, is removed from the registry’s database, and becomes available for new registration.
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
If you buy keyword specific domains, you're really buying the type in traffic.  I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain.  There seems to be no rythme or reason to what keyword domains deliver traffic and what don't.  By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Something similar happend to me in an auction a couple of weeks ago, I won the item, I paid for it, got an email with receipt and all, and then the next day they took it away from me and got the refund.. I know it sucks…… Some auction sites take a lot of time to upgrade their auctions, and this complicate things to, u can win an item in sedo, and still be listed in go daddy or vicceversa, sometimes it takes them days, I once called go daddy and told them, “hey! That domain in auction is mine” , “oh, sorry we haven’t upgraded”..
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.

If you buy a dropped domain from Snap or Namejet, the backlinks seem to be worthless for SEO.  They are valuable for traffic if it's targeted to your site.  Go ahead and 301 redirect into your site because it's the traffic from the back links that is worth something.  I use the Google URL builder to redirect these names so you can see the domain the traffic is coming from.
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
The better quality links (From Google, Wikipedia) that a website has the higher will be its domain authority. New websites start with a ranking of one, and as the number of links increase the domain authority rises. For example, a sports website that has links to sports newspapers and sports reporting sites will have a higher domain authority than a sports website that only has links to other sports and sports blogging sites.
While traffic, as an abstract, is fairly easy to understand and get, getting it on a consistent basis is another matter entirely. That’s why a lot of affiliate marketers who are serious about generating online traffic are quickly paying attention to drop domains. Drop domains is not a new phenomenon. People have been registering drop domains for many years now to scoop up traffic that those domains still attract. However, as Google continues to crack down, and as more social media platforms impose anti marketing rules, or rules that have an anti marketing effect, drop domains have become more prominent in the online marketing landscape. If you would like to tap into a fairly easy and potentially powerful source of online traffic, consider drop domains.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
Hey , Nice Article . Just have one query . I read your article and the issue is I want to buy one expired domain which is too good but how can I fill the reconsideration request as the domain is banned . I have not purchased the domain yet because I want to purchase it when the domain gets unbanned . So if you check Google.com/webmasters/tools/reconsideration – Requesting reconsideration of: which is only showing the websites I have in the account .. So how can I add the domain name there . OR first of all I have to buy the domain add in GWT and then send reconsideration request . If that is so then I guess you should have mentioned in the article I suppose ? Let me know thanks

It is very possible that the owner has a recurring payment in place, or that the owner renews after it expires. Because GoDaddy gives a redemption period like all registrar, many domain name investors will actually allow their domains to go through auction to see what the “market value” is of a domain name and THEN renew it. It sucks if you’re the buyer thinking you won the auction. It happens often, unfortunately.
Also note the Expired Domain Plugin is a lifetime “per user” license, so if you have multiple ScrapeBox licenses registered to the one email address purchasing the Expired Domain once will activate the plugin for all your ScrapeBox licenses with the same email for life. The plugin is a one-time payment and is not a monthly or yearly subscription, all updates are free.
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