SEO is not as easy as it used to be. The market is very saturated now, content is now incredibly easy to generate and publish. Everyone and his dog (or gran!) can make a wordpress website. The main ranking factor for Google is still backlinks and will be for the foreseeable future. Your content might be better than your competitors but if they have more links they'll simply always outrank you and receive more traffic. Fair or not, its a fact. This method can see you get the strong backlink profile you need to rank #1. Please note a PBN is considered black hat so please diversify your backlink profile and do your research first.
Lately I've noticed a lot of questions in Q&A centering on purchasing expired domains. A lot of our members have expressed interest in buying old domains for a variety of prices (some are cheap, some are going for upwards of $50k) and want some advice on what to do with the domains once they've been purchased. I'm no domainer, nor am I an expert in such a business tactic, but I generally recommend one of three different options for an expired domain (and would love to hear more if you've got any).
Hundreds of thousands of domains expire everyday. While most of them are trash, quite a few are aged domains having excellent backlinks. These can be easily filtered using metrics from Majestic (Trust Flow) & Moz (Domain Authority). These are great for your money sites or for building private blog networks. Some of these domains have natural organic traffic, that can be determined by their SEMrush rank or the SimilarWeb data. These are great for domain parking or for promoting affiliate offers.
There is no easy way to explain “all” things about expired domain names. As you stated Michael, Network Solutions domain names go to the partnered domain auction service NameJet.com BUT, not “all” do… NSI customers have the option to opt-out of having expired domains go to auction. If a customer picks this option, the domain name would go through the drop process and go PendingDelete around the 71st day after the expire date. When it is released from the registry, the domain name is fair game to the major dropcatching services and the private ones. This still doesn’t mean anybody would grab it, and the domain may become available to hand register.
Once you get to this point you know there have been DMAS listed. They have a number of domains linking to them and according to the way back machine which is WBY, you can see their site age. So, if you want to go with an older site you can see right here whether or not this is a site that you might be interested in, but before pulling the trigger you do want to check two things.
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
What about option #4 - Redirect your existing domain to the old domain? I bought an old domain that is 100% relevant to my current domain but currently has with very little content. It did have more content fours years ago. The old domain is 13 years old, pr=3, while my current is 7 months old pr=1 and a decent amount of content. The old domain I purchased was not expired though and I do not know if this makes a difference. What are the pros and cons of option #4? Am I correct to think that option #1 would result in no benefit from the old domain's age value and if so why is it not listed as a con, a MAJOR one. Its hard to believe that a 301 using option 1 would give my existing domain 13 years credit but I'll take it if it does.
Answer: Yes. For a vast majority of domain names that expire (greater than 99%+), the rules and processes listed above are valid. However, there appear to be exceptions to these rules. For example, registrars “warehouse” or take for their own domain name portfolios some domain names, and other domain names a renewed even past their expired or redemption periods. In addition, there is at least one registrar that does not have an auction partner, allowing expired domain names to simply drop and be available for hand register.
If you buy keyword specific domains, you're really buying the type in traffic. I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain. There seems to be no rythme or reason to what keyword domains deliver traffic and what don't. By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
By strategically buying expired domain names which have certain quality features, you can create a link "pump" to your target sites. From an SEO perspective, this can turbo charge your rankings on Google and other search engines. Also, you can make money directly by promoting products on high ranking search results. Additionally, you can make money by selling links on your network to people looking to get an SEO boost.
I registered for backordering with GoDaddy last year, as i saw goddady was the registar of the domain i wanted. However when the deadline for renewal came, i got a message the expiration date had changed to expire… well, a year later, i.e. now in 4 days. How can the expiration date be postponed? Was that the registrant renewed? does that mean the domain never becomes available and never goes to auction?
Expired Domain Finder is a software tool that allows users to find powerful expired domains to turbo charge your search engine rankings. For those of you who don't know expired domains are simply domains that were registered but are now expired as they have not been renewed by the owner. This can happen for many reasons, the person has lost interest in the project, the company has gone bust, the company has rebranded and many more reasons. So what would one use these domains for? Their backlink profile, its no secret the more backlinks a website has the higher it appears in Google. Once you find an expired domain with a strong backlink profile you then have two choices. Firstly you can use it as a money website, by money website we mean a website that you will use to generate a profit from, this will be your main website. Or you can use it to build a prive blog network. A private blog network is simply a network of websites that you own that all link to your main websites (your money website) with the intention of making it rank higher by linking to it.
The easiest way to see that is to go to HREFs and look at the anchor text. It reveals right away whether or not the site has been spammed. You also want to see if it’s been SEO’d too much. Right? In this case, it’s not because it has a brand name here and some natural keywords, but if the number one anchor text was like, cell phone management system and then the next one was like cheap cell phone management system, you’d know that the anchor text was manipulated and probably overly SEO’d. So, what you want as a site that has a natural link profile.
i had a backorder for a domian that was registered at godaddy. The backorder of the domain says the domain expires feb 23, 2015. However, when i check the whois on different websites, it now says the domain is registered through feb 2016. However, GODADDY back ordering still has the domain with the expiration date of feb 23, 2015. Why would they be showing 2 different dates? The domain is not even in an auction, so the 2016 seems like the new correct date?
A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
We just need to take the Archive.org url and plug it into the Dom Recovery software and again, if you just hit recover, paste in the snapshot, click next, next, finish, and I’m going to let this one run in real time for you so you can see just how quick it is, and right now it is downloading the initial page, and now it’s downloading all of the other pages.
What you really want to do first is scroll down to where it says, referring pages for anchor phrases. All that is is the anchor text distribution to that site. As you can see here this looks like a very natural link profile. Brand name, a product that they had, no text, URL, shopping cart, wireless government. These are the keywords that were related to what that site was about. Okay?
Why does this matter? What's the big deal? Well, unfortunately, the vast majority of domains registered are eventually abandoned. For some reason or another, people just fail to re-register or renew their domain name and that domain name drops or becomes available to the public. Of course, the obvious reason is that these people simply did not make money off the website that they put up with that domain. Other bloggers and website owners simply don't have the time, so they just gave up on their online projects. Whatever the case may be, by simply registering these expired domains, you can resurrect the value they bring to the table. With the four situations that I outlined above, you can benefit from those situations by simply registering a drop domain.