Hundreds of thousands of domains expire everyday. While most of them are trash, quite a few are aged domains having excellent backlinks. These can be easily filtered using metrics from Majestic (Trust Flow) & Moz (Domain Authority). These are great for your money sites or for building private blog networks. Some of these domains have natural organic traffic, that can be determined by their SEMrush rank or the SimilarWeb data. These are great for domain parking or for promoting affiliate offers.
Regarding my statement above, “Any domain name that reaches expired status and is not renewed by the owner will be auctioned by an auction service.”–it did overstretch. I’ve modified it to be: “A domain name that reaches expired status and is not renewed by the owner will be listed at an auction service (see FAQ for exception to this rule).” Then I added a FAQ to clarify. Please check my thinking:
Searching for a suitable domain name for your website can be quite trying. The reason for this is that the names that you want to get have already been assigned and are not available. As an SEO you know the importance of getting a domain name that describes your business as closely as possible. For example, if you are running a car rental service, you will look for a domain name that has the words ‘car’ and ‘rental’ in it. So if you can’t find a suitable name, you could use the expired domains tool which might show you domain names that would meet your requirements.
The advanced search feature lets you limit by domain extension What URL Domain Extensions Stand For and Why They Are Needed What URL Domain Extensions Stand For and Why They Are Needed There's a lot more to the internet that just .com, .org, and .net sites. The world of top-level domains exploded a few years ago. But what is a TLD? Let's find out. Read More , age, number of characters, and type. Types include expiring, auction, buy now, and more.
I registered for backordering with GoDaddy last year, as i saw goddady was the registar of the domain i wanted. However when the deadline for renewal came, i got a message the expiration date had changed to expire… well, a year later, i.e. now in 4 days. How can the expiration date be postponed? Was that the registrant renewed? does that mean the domain never becomes available and never goes to auction?
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
Thanks, Michael. I cannot find the auction site house of this registrar. It IS up for auction, but it’s NOT fully expired nor dropped – so it appears as though using an automated domain name backorder service may not be the best course of action. The URL still renews every year and is not set to expire until June 2016. The registrar is DOMREG LTD and seems to be tied in to LIBRIS.com. Any suggestions? I just need to ensure my $ is going to the actual entity that’ll grant me the URL. I’m unclear how to avoid paying $ for the URL to a company/service that can’t actually do anything for me (i.e., getting ripped off). Thanks for any direction you can offer.
By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.
See https://www.domainsherpa.com/domain-name-dictionary/life-cycle-of-a-typical-gtld-domain-name/. They start it in auction listings after it expires and before pending delete. I don’t know the exact dates, but if you monitor it you’ll see it go from auction, to closeout, to drop. You’ll need an auctions.godaddy.com account (I believe $5 per year) to bid and buy.
"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.

That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!


Domain name market is heavily oversatured these days. There are more than 80 milion domains registered in total. Finding a right domain name is sometimes nearly impossible task, especially if you are not willing to pay extra cash to buy a domain that is already grabed and now for sale. If you have already tried to type in domain names for availability you probably had zero success, especially if you have searched for more generic words and keyphrases. The author of this program remembers he searched virtually for weeks to find some more or less usable names that he could use, and that was years ago. Since then, finding a good domain have gotten harder. Much harder.
Expired domains with page rank, Alexa, TF, CF, Backlinks, DA, PA, RD, etc. are of much importance. It is because search engine values those expired domains because of their pre-built matrices. It can take you months to build that trust and then it will be of the value that you want. So, what if you can find expired domains with authority links like expired domains with CNN links, expired domains with Wikipedia links, expired domains with Huffington post links, etc. This kind of expired domains will provide you some great juice for your money website.
The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
Why does this matter? What's the big deal? Well, unfortunately, the vast majority of domains registered are eventually abandoned. For some reason or another, people just fail to re-register or renew their domain name and that domain name drops or becomes available to the public. Of course, the obvious reason is that these people simply did not make money off the website that they put up with that domain. Other bloggers and website owners simply don't have the time, so they just gave up on their online projects. Whatever the case may be, by simply registering these expired domains, you can resurrect the value they bring to the table. With the four situations that I outlined above, you can benefit from those situations by simply registering a drop domain.
While getting a new domain name will give your site a clean slate and allow you to start a fresh marketing campaign, you may not be aware of the fact that some expired domains come with a high Page Rank value. A company that buys such a domain will not have to work so hard on website promotion and backlink building techniques. Thanks for updating this really informative post!
Now, a lot of times these great domains that have pending delete will get snapped up in a flash. Okay? You want to use the same system that’s 500,000 domains so you can always sort them by whatever you want to do to make sure you’re only looking at quality domains and look at the link profile the same way. Once you find one that you like, you can’t just sit on your computer at Go Daddy and wait for it drop on 6/14 and expect to get it because there’s going to be a lot of other people gunning for that domain. You actually have to use a service like Snap Name.
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
2) prerelease auctions.  These are domains where the auction venue has contracted with the registrar, like Fabulous or Moniker, to auction off non-renewed domains.  Just before a domain enters the pending delete process, it goes to a private auction to any person who has backordered the name.  Some people feel that back links on these type of auctions still provide a SEO benifit. My testing indicates that there is zero SEO benifit when these domains are redirected into another site.  So if you get a domain with "pink squirels" in a lot of achor text to a domain and then point it at your domain, you don't rank for "pink squirels"
Hi, I purchased a .org domain in a Godaddy auction, actually the closeout auction so it had been renewable and then available as a closeout after 36 days. I purchased the closeout domain because I was thinking of using it as a catchy anagram. I instead offered it to the Trademarked company to purchase for a nice sum of money, and now they are threatening to file legal action against me for “Domain Squatting” saying that I purchased it in bad faith. etc… The way I see it, is it was available for them to renew for 26 days, and if it was not owned by them they had a window of 10 days to purchase the name before I did in the regular auction. What’s your thoughts on this?
Hi, I purchased a .org domain in a Godaddy auction, actually the closeout auction so it had been renewable and then available as a closeout after 36 days. I purchased the closeout domain because I was thinking of using it as a catchy anagram. I instead offered it to the Trademarked company to purchase for a nice sum of money, and now they are threatening to file legal action against me for “Domain Squatting” saying that I purchased it in bad faith. etc… The way I see it, is it was available for them to renew for 26 days, and if it was not owned by them they had a window of 10 days to purchase the name before I did in the regular auction. What’s your thoughts on this?

The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
×