The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Finally, we’ll look at a bit of a different animal in the expired domains world and that’s pending delete. To do that just click on the pending delete button which is right next to the Go Daddy Auction’s button. What this does is it shows you domains that aren’t quite deleted yet. So, they’re right before they get into this deleted category in expired domains. They’re going to be deleted, so they haven’t been renewed by whoever registered them, so they’re going to get dropped.
If you bought the domain name, the typical procedure is to unlock the domain name, then either push it to your account at the same registrar (such as https://www.domainsherpa.com/how-to-push-a-domain-name-at-godaddy-com/) or send you the authorization code so you can transfer the domain name to a different registrar (https://www.domainsherpa.com/how-to-transfer-a-domain-name-to-another-registrar/).
A domain name that reaches expired status and is not renewed by the owner will be listed at an auction service (see FAQ for exception to this rule). The domain name does not immediately go into auction, but is immediately listed on the partnered auction service with an auction scheduled for the near future. Such a domain name will be exclusive to that specific auction service.
GoDaddy Auctions is a marketplace where GoDaddy lists domains that have expired and are in the renewal grace period. Apart from these GoDaddy also lists other domains, but the expiring auctions at GoDaddy are the most popular. Based on the percieved value of the domain, domainers and SEOs bid on these auctions. If the original owner does not renew the domain, the top bid wins the auction and gets the domain name.
Searching for a suitable domain name for your website can be quite trying. The reason for this is that the names that you want to get have already been assigned and are not available. As an SEO you know the importance of getting a domain name that describes your business as closely as possible. For example, if you are running a car rental service, you will look for a domain name that has the words ‘car’ and ‘rental’ in it. So if you can’t find a suitable name, you could use the expired domains tool which might show you domain names that would meet your requirements.
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.
Okay. So, let's move on to our next tab crawl from search query, something look at the settings. So if you want to limit the amount of results that you cruel per search query, you can tick that and specify, so if you only want to crawl the top three or ten results from each search query, you can enter that there. He'll just go to the end of the search. Next setting, results on Google skip the domain if it's in the majestic million, so the majestic million is just something from majestic, it's a free resource that majestic SEO makes available that shows the most popular hundred domains.
By using GoDaddy auctions section, you can also use keywords to search the domain names that you are interested in. For instance, if you type the keyword something like “fitness”, it will list you out all the domain names that matches with the keyword “Fitness” so you can easily make a list of all the domain names with your desired keyword selection.
When you are searching for the expired domain which you might consider buying, you can conduct expired domains search and learn how to buy expired domains. Or you can take an easier route and go to searchenginereports.net from your browser’s search bar. Once you are on the site, click on the ‘Free SEO Tools’ icon. Scroll down the list of free SEO tools icons till you come to ‘Expired Domains Tool’ icon.
Then the number is an HRL so it’ll be quite a bit different then you’ll see an expired domains because domain pop service is not very good compared to HREFs. Usually this shows about 20 percent of the total lengths. This shows more like 80. Okay? As you can see it has actually 162 referring domains which is quite a lot better than we saw in expired domains.
I wish I could tell you that expired domains are some sort of magic bullet solution to all your traffic problems and headaches. Unfortunately, if I were to say that to you, I would be lying. There are drawbacks. Just like with anything else in life, there are advantages and disadvantages. The problems with expired domains is that they are often hard to find on your own. You can take wild guesses and waste a lot of time, effort and energy, and end up with nothing. Also, if you were to try to scope out drop domains by trying to find them in the most common way, which is to use a drop domain exchange, expect to pay a lot of money. Why? Because of heavy competition. Keep in mind that you’re not the only person who knows that dropped domains can bring a lot of traffic to the table. There are many other online marketers out there that realize drop domains' traffic value.
Lets look at some settiings, so you could enter a list of websites to crawl for expired domains on, or you can enter a search query say you're looking to form a pbn to boost your money site, that's about horse riding or something you could put horse riding down there and then it'll search, Google for horse riding and then crawl all the domains that Google brings back to you. Then we've got endless crawl and you basically you put in a few seed websites and then it will just crawl endlessly from those websites. So it will take all the domains off those websites. First they'll check whether they're expired or not. If they're not expired, then it'll start crawling them and then it will crawl the ones it finds from them and so on so on and so on. It will just keep going ok.
Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
That’s it for deleted domains which you can just pick up by heading over to your favorite registrar and registering it right away as long as it says, free and green here. If it says registered it’s obviously taken. This is obviously a cheap way to get some great links because let’s say, you know, this site we saw is not bad. It doesn’t have page rank, but that could be just because there was no content on the site. If it has a solid link profile, you can be sure that the page rank will come back and you can pick it up for about $10.
There are a lot of tools online that you can use to grab expired domain lists, but the tools that you can find here is unique because of its features. You will have great daily updated expired domains list with different TLDs that can be valuable for your work. This tools will find you deleted domains on different criterion. You can search by domain name search option and can have some great domains like you find on other websites like Fresh Drop, expired Domain, etc.
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).