I want to purchase a domain name that is to expire very soon. After looking it up on Whois, the owner is revealed to be 1 and 1, which doesn’t have a designated auction house based on your chart above. How should I go about trying to buy this? Because I don’t know if it will go to auction, and if it does, which auction house I should look at. It is set to expire soon: 2015-09-21
Searching for a suitable domain name for your website can be quite trying. The reason for this is that the names that you want to get have already been assigned and are not available. As an SEO you know the importance of getting a domain name that describes your business as closely as possible. For example, if you are running a car rental service, you will look for a domain name that has the words ‘car’ and ‘rental’ in it. So if you can’t find a suitable name, you could use the expired domains tool which might show you domain names that would meet your requirements.
For many reasons, these domain names expire and become available to the market. Perhaps the domain renewal fees are unpaid. The owner no longer needs the domain or business came to a halt. With the large pool of domain names that become invalid daily, investors who are looking to cash in on the traffic that they generate have to do extra work to find the most profitable every day. The trick is to find expired domains.
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
Today, the story is different. Domain name registrars realized that they could auction expired domain names to the highest bidder and generate additional revenue. If no one wanted the domain names in an auction, the domains would then drop and become available for anyone to register. Much of the time, however, domain names are successfully auctioned.
SEO is not as easy as it used to be. The market is very saturated now, content is now incredibly easy to generate and publish. Everyone and his dog (or gran!) can make a wordpress website. The main ranking factor for Google is still backlinks and will be for the foreseeable future. Your content might be better than your competitors but if they have more links they'll simply always outrank you and receive more traffic. Fair or not, its a fact. This method can see you get the strong backlink profile you need to rank #1. Please note a PBN is considered black hat so please diversify your backlink profile and do your research first.
See https://www.domainsherpa.com/domain-name-dictionary/life-cycle-of-a-typical-gtld-domain-name/. They start it in auction listings after it expires and before pending delete. I don’t know the exact dates, but if you monitor it you’ll see it go from auction, to closeout, to drop. You’ll need an auctions.godaddy.com account (I believe $5 per year) to bid and buy.

At the end of the day, this article is geared to startups, business entrepreneurs, webmasters and marketing professionals who need to understand the process, and I guestimate that the process listed in the article above accounts for 99%+ of all expired domain names. All of your points are valid and appreciated, but if someone is interested in buying a good, brandable domain name for their business, they should follow the instructions above to have the best chance of grabbing it.
NameJet is $69 or $79 per backorder, so there’s that. And they don’t have the best drop catching technology. If they’re an auction house partner, then they always get them but that’s because they’re partners not because their drop catching technology is great. Plus, when you put a backorder at NameJet that’s public information and other investors can see your domain name backorder with one bid.
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
So, you paste the domain into here and click on the search domains button. This will show you more information about the pending delete status domain. In this case, you have to order by June 13th and today is the 10th. So, you have three days and you just add it to your cart as if you’re just buying anything online. Just check it off and click add to cart. It’s added to your cart and they will try to get it on your behalf.
To get the most from GoDaddy Auctions, you should first decide on the way you want to evaluate the domains. Domainers tend to look at the words in the domain name, while SEOs care about the backlink equity. If you are a domainer, you should look at Estibot, Domain Index or Valuate scores. If you are an SEO, you should look at the Ahrefs, Moz and Majestic metrics to gauge the value of the backlinks. Once you have figured this out, you should look at these numbers for every domain you find on GoDaddy Auctions. Do not be afraid of bidding on the Closeout auctions, as you can get good domains for cheap.
Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.
Although I have one query (this answer does answer it, but I have a doubt)… I just bought a domain which had the creation date as 2010 but after acquisition upon checking I found that it has been reset to 2014. So, from what I understand from your article, this could not be undone anyways because this particular domain’s status said as ‘Expired’ and I got it for under $10 from godaddy?
Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!

Yes, I know, it seems backwards that you’d have to compete in an auction for a domain name that may never be caught. Other people feel the same way and many don’t compete as a result of that. But that’s the way the drop catching service was set up. Who knows, it may mean less competition for you since others do not like that model, which benefits the company rather than the user.
I am really new to all this. I am about to launch my blog in the next week. I have a domain and a wordpress blog set ready to go. Clearly it will have no traffic from day one and I guess it will take a while to build up. So my question is would you advise a begginer like me to stick with the one blog for a while and build it up. Or is it worth investing the time early on to master how to find expired domains and link them to the blog?
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Contains, Starts, Ends You can use the search bar to search for domains that contain particular keywords you are seeking, e.g. a search for "car" will yield results for all expired domain names that contain the term "car". You can also use the search tool to find domains that begin, or end with the search term too, with the drop down box next to the search form.
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