1. Some domain names don’t go to auction and are instead held by the registrar in their own portfolios (you called this “warehousing” by the registrar). This is probably less than 0.001% of the domain names….actually, probably even less. I suspect it would only be premium domain names with massive exact match local search quantities. Not surprisingly, I cannot find any information from registrars about their procedure, quantities of domains their keep, or ICANN’s rules (if any) about this.
If the domain name is not with any auction house partner (I think that’s what you’re saying), then you can use a drop catch service anytime: https://www.domainsherpa.com/domain-name-backorder-services/ They do not make your order public information as NameJet and others do by sharing how many bids are placed on a domain name and thereby driving interest.
Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
When the domain drops, the minute it drops, literally, they will try to get it and if you can get it, it’s yours. So, that’s it for expired domains. You can see it’s a little bit complicated and it takes some leg work, but if you’re interested in building a publisher network or a private blog network, this is a great way to find sites that have a great link profile without you having to actually build any links. So, that’s it for this video. I’ll see you in the next one.
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
Your best chance of getting it is contacting the current registrant and negotiating to buy it. After that, your best chance is buying it in auction or finding it listed with a “buy it now” price at a marketplace. Your other option is to find a broker who can negotiate on your behalf (if the domain name sells for a few thousand or higher…brokers likely won’t have the time or inclination to negotiate smaller deals).
But unless the domain name you want is undesirable to anyone else (e.g., it does not include real words or have a high search volume for the words), the odds are not in your favor. With over 210 million domain names registered and an active, worldwide domain name investing community, it is highly likely that someone else will also find interest in the domain name you are watching. As such, skip to Step 4.

1. Some domain names don’t go to auction and are instead held by the registrar in their own portfolios (you called this “warehousing” by the registrar). This is probably less than 0.001% of the domain names….actually, probably even less. I suspect it would only be premium domain names with massive exact match local search quantities. Not surprisingly, I cannot find any information from registrars about their procedure, quantities of domains their keep, or ICANN’s rules (if any) about this.


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Why does this matter? What's the big deal? Well, unfortunately, the vast majority of domains registered are eventually abandoned. For some reason or another, people just fail to re-register or renew their domain name and that domain name drops or becomes available to the public. Of course, the obvious reason is that these people simply did not make money off the website that they put up with that domain. Other bloggers and website owners simply don't have the time, so they just gave up on their online projects. Whatever the case may be, by simply registering these expired domains, you can resurrect the value they bring to the table. With the four situations that I outlined above, you can benefit from those situations by simply registering a drop domain.
See https://www.domainsherpa.com/domain-name-dictionary/life-cycle-of-a-typical-gtld-domain-name/. They start it in auction listings after it expires and before pending delete. I don’t know the exact dates, but if you monitor it you’ll see it go from auction, to closeout, to drop. You’ll need an auctions.godaddy.com account (I believe $5 per year) to bid and buy.
The bottom line is, drop domains deliver traffic. How come? When people register a drop domain and build a website on that domain, they often attract backlinks. They also can update their website and generate a community or a brand. Whatever the case is, there are four things that happen that results in traffic for those websites. They create a backlink footprint, which drives direct traffic. This backlink footprint also produces SEO benefits. The more these website owners promote their website, the more goodwill they build up in their target niches and online communities. Finally, the more they manage their online blog, website or information site, they gain some sort of presence on social media.
Finally, you want to head over to domaintools.com. Then put the domain into here. What this will do is it’ll show you the history of the domain, because a lot of times these domains have been dropped like four or five times and a lot of people in SEO feel this way. I’m not sure about it. If a domain has been dropped several times, then Google does actually devalue the links pointing to that domain. So, as you can see I just changed registrars a few times and it hasn’t been dropped or else it’ll say one drops or two drops.
I’m trying to get a hold a domain name that’s the name of my business. The domain is “[domainremoved].com”. I own the “.US” version of it, but I really want the “.Com” version. It’s been registered since 2009 by Proxy Tech Privacy Services with Alpine Domains (registrar) and is expiring next month. They aren’t using the domain for anything other than a rip-off service to make websites. I got a quote to see how much they are charging for just the domain and it’s in the thousands! Ridiculous!!!

The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.

The results can be different on a daily basis because more and more domain names expire on a regular basis, and some of them are worth real money. All that they have to do is to key in particular keywords that clients regularly search for in their niche and appear on the first page of most search engine results. You can get more that a dozen of expired domain names daily using this fantastic tool.
Sir I am a newbie and a lot interested in doing this business but I don’t know fron where and how to start it. How to purchase where I have to pay and how I have to pay all sort of questions are there in my mind. So sir if you could email me the details then it would be of great help. Its been months searching but I hadn’t purchased any domain yet.
Domain names expire when someone decides to stop renewing it. They may not be available to register immediately. We update the search index every night, so some names may already be renewed or re-registered. Some may become available in a few days. Some registrars, like GoDaddy, will let you buy a name that one of their own customers expire immediately. When you find a name you like, just click on it to try backordering the name!
That’s awesome. For someone that’s willing to “dial for dollars”, I bet there would be a percentage that would convert. It’s a funnel, and the more you put in the top, the more you’ll get out the bottom. 66% success rate sounds high, but I have no data…one would have to try it and see. If anyone is interested, I’d love to interview you after you’ve made the calls and gathered the data!
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
From a most basic perspective, any website or platform on the internet that allows people to post a link which goes to an outside site is a potential source of traffic. However, traffic sources are not created equal. Some traffic sources are very problematic. For example, if you were to go to social media sites and just share content and links, chances are, somebody at some time will object to that practice. They would say you’re spamming. It's very easy to get your affiliate account shut down because people complain. Similarly, you could be blogging for what seems like forever and fail to get much love from search engines.
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