Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership. I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit. The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!
Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with name.com and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?
I registered for backordering with GoDaddy last year, as i saw goddady was the registar of the domain i wanted. However when the deadline for renewal came, i got a message the expiration date had changed to expire… well, a year later, i.e. now in 4 days. How can the expiration date be postponed? Was that the registrant renewed? does that mean the domain never becomes available and never goes to auction?
Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.
You can easily find domains using the best metrics available from Ahrefs, Moz, Majestic, SEMRush, Similar Web, SEMrush, Domain Scope and Social Networks. We buy only the best, the latest, and, the most comprehensive industry wide metrics so you have the maximum amount of information to make a decision. No other tool gives you access to 90+ metrics.
I've seen some people comment about losing the link value of domains that have expired and picked up, but what about non-expired domains? Let's say a competitor is going out of business and they still have a year or two left, and we buy their domain and site. Is there a risk changing registrant info and registrars, even if I keep their site up and mostly the same as before? I was under the impression that I'd want to keep it under their name so as not to hit the uber-reset button on the domain's inbound link value.
If you buy keyword specific domains, you're really buying the type in traffic. I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain. There seems to be no rythme or reason to what keyword domains deliver traffic and what don't. By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Yes, we port in all of the domains from NameJet, SnapNames, etc. There are a lot of great deals to be found. Some are absolute trash of course but if you can sift through them and put some time in (hopefully that is what we are trying to do with our tools is save time and give some value add with the SEO metrics, alerts, etc.) then you can find some great bargains.