Here's an old post on search engine roundtable that claims google's policy is to discount previous backlink juice when a domain changes ownership.  I'm not convinced whether this is actually true or something Google says to discourage excessive domain buying / 301 redirecting for SEO benefit.  The comments above seem to give varying opinions on this matter. Would be great to get to the bottom of that one!


Thank you for a very informative article. I am still a bit confused on a couple of things. There is a domain that I have been looking to purchase for about a year now and it expires within the next 24 hours. It is with name.com and appears for backorder at snapnames but not at namejet. I am assuming this is because they are both connected auction houses?

I registered for backordering with GoDaddy last year, as i saw goddady was the registar of the domain i wanted. However when the deadline for renewal came, i got a message the expiration date had changed to expire… well, a year later, i.e. now in 4 days. How can the expiration date be postponed? Was that the registrant renewed? does that mean the domain never becomes available and never goes to auction?


Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.

You can easily find domains using the best metrics available from Ahrefs, Moz, Majestic, SEMRush, Similar Web, SEMrush, Domain Scope and Social Networks. We buy only the best, the latest, and, the most comprehensive industry wide metrics so you have the maximum amount of information to make a decision. No other tool gives you access to 90+ metrics.
I've seen some people comment about losing the link value of domains that have expired and picked up, but what about non-expired domains?  Let's say a competitor is going out of business and they still have a year or two left, and we buy their domain and site.  Is there a risk changing registrant info and registrars, even if I keep their site up and mostly the same as before?  I was under the impression that I'd want to keep it under their name so as not to hit the uber-reset button on the domain's inbound link value.
If you buy keyword specific domains, you're really buying the type in traffic.  I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain.  There seems to be no rythme or reason to what keyword domains deliver traffic and what don't.  By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
Yes, we port in all of the domains from NameJet, SnapNames, etc. There are a lot of great deals to be found. Some are absolute trash of course but if you can sift through them and put some time in (hopefully that is what we are trying to do with our tools is save time and give some value add with the SEO metrics, alerts, etc.) then you can find some great bargains.

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Okay. So, let's move on to our next tab crawl from search query, something look at the settings. So if you want to limit the amount of results that you cruel per search query, you can tick that and specify, so if you only want to crawl the top three or ten results from each search query, you can enter that there. He'll just go to the end of the search. Next setting, results on Google skip the domain if it's in the majestic million, so the majestic million is just something from majestic, it's a free resource that majestic SEO makes available that shows the most popular hundred domains.
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
Hi, I purchased a .org domain in a Godaddy auction, actually the closeout auction so it had been renewable and then available as a closeout after 36 days. I purchased the closeout domain because I was thinking of using it as a catchy anagram. I instead offered it to the Trademarked company to purchase for a nice sum of money, and now they are threatening to file legal action against me for “Domain Squatting” saying that I purchased it in bad faith. etc… The way I see it, is it was available for them to renew for 26 days, and if it was not owned by them they had a window of 10 days to purchase the name before I did in the regular auction. What’s your thoughts on this?
Hi Michael, thanks for the excellent writeup. I followed your steps and found that the domain name I’m seeking is currently registered with GoDaddy. Interestingly enough, I actually owned this domain name almost a decade ago, but out of laziness (at the time), I didn’t renew the registration. Someone else snatched it around the same time and has had it since. The website is dormant, with only an embedded video playlist from a YouTube account last updated over a year ago. The website itself hasn’t changed in appearance for several years.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
There is no easy way to explain “all” things about expired domain names. As you stated Michael, Network Solutions domain names go to the partnered domain auction service NameJet.com BUT, not “all” do… NSI customers have the option to opt-out of having expired domains go to auction. If a customer picks this option, the domain name would go through the drop process and go PendingDelete around the 71st day after the expire date. When it is released from the registry, the domain name is fair game to the major dropcatching services and the private ones. This still doesn’t mean anybody would grab it, and the domain may become available to hand register.
They are easy to type and remember: You can’t get a easy to remember new domain name without paying huge bucks these days. Gone are the days where you can simply grab almost any incredible domain name just by paying a couple of bucks. This is one of the major reasons most people look for expired domains because most expired domains are short and sweet.

Domain name search results appear as you type. We can do domain lookups very quickly, and usually show domain search results in less than 100 milliseconds. We generate domain names and check .com and many other domain extensions instantly. We use artificial intelligence techniques to find domains for sale that you can buy today and expired domains to backorder. Just start typing!
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.

Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
Finally, you want to head over to domaintools.com. Then put the domain into here. What this will do is it’ll show you the history of the domain, because a lot of times these domains have been dropped like four or five times and a lot of people in SEO feel this way. I’m not sure about it. If a domain has been dropped several times, then Google does actually devalue the links pointing to that domain. So, as you can see I just changed registrars a few times and it hasn’t been dropped or else it’ll say one drops or two drops.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
I’m ready to purchase domain hunter gatherer after seeing your video but I’m a little scared to spend money because all I need is information for South Africa and the Domains that expire for .co.za if you can do a quick check (not a long as the video ) on the features it has for .co.za and let me know id show my appreciation by purchasing immediately as this is my only concern.
Something similar happend to me in an auction a couple of weeks ago, I won the item, I paid for it, got an email with receipt and all, and then the next day they took it away from me and got the refund.. I know it sucks…… Some auction sites take a lot of time to upgrade their auctions, and this complicate things to, u can win an item in sedo, and still be listed in go daddy or vicceversa, sometimes it takes them days, I once called go daddy and told them, “hey! That domain in auction is mine” , “oh, sorry we haven’t upgraded”..

As you can see just within expired domains they have over two million deleted .com domains. Now, this is obviously overwhelming if you’re trying to look for domains. So, you should use a few filters to make the search process a lot easier. To do that, click on the search filter button. Down here I like to click on the Only With A DMAS Entry because that just filters out sites that are really spammy. For sites that that have been in DMAS ever, it means that the site had to be of some quality.
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
We do not only have Expired Domains, but you can also find lists of Deleted Domains for a lot of TLDs. Deleted Domains or Dropped Domains are available for registration and can be picked up for just the normal regfee at your preferred domain registrar! All Domains have the typical SEO relevant data, like Number of Backlinks, Archive.org Birth Date and a lot more.
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