The third option is the one that's the most time consuming but also has its benefits. It's like having a successful restaurant and buying another restaurant and operating them simultaneously. They're not the exact same restaurant, but both are popular in their own right and make you money. The same goes for Option #3. You could update the content on the old domain and sell the same products that you're selling on your current site. If you can get both sites to rank alongside each other in the SERPs, you're increasing your conversion chances and sales potential.
If you bought the domain name, the typical procedure is to unlock the domain name, then either push it to your account at the same registrar (such as https://www.domainsherpa.com/how-to-push-a-domain-name-at-godaddy-com/) or send you the authorization code so you can transfer the domain name to a different registrar (https://www.domainsherpa.com/how-to-transfer-a-domain-name-to-another-registrar/).
GoDaddy Auctions is a marketplace where GoDaddy lists domains that have expired and are in the renewal grace period. Apart from these GoDaddy also lists other domains, but the expiring auctions at GoDaddy are the most popular. Based on the percieved value of the domain, domainers and SEOs bid on these auctions. If the original owner does not renew the domain, the top bid wins the auction and gets the domain name.
i had a backorder for a domian that was registered at godaddy. The backorder of the domain says the domain expires feb 23, 2015. However, when i check the whois on different websites, it now says the domain is registered through feb 2016. However, GODADDY back ordering still has the domain with the expiration date of feb 23, 2015. Why would they be showing 2 different dates? The domain is not even in an auction, so the 2016 seems like the new correct date?
If you buy keyword specific domains, you're really buying the type in traffic. I use the URL builder and redirect through that URL so you can see how much traffic your getting from the keyword domain. There seems to be no rythme or reason to what keyword domains deliver traffic and what don't. By tracking traffic with the Google URL builder you get a feel for what names are giving you traffic and which are not. ie. the plural, the singular, two words, three words, the possessive, etc.
There are a lot of tools online that you can use to grab expired domain lists, but the tools that you can find here is unique because of its features. You will have great daily updated expired domains list with different TLDs that can be valuable for your work. This tools will find you deleted domains on different criterion. You can search by domain name search option and can have some great domains like you find on other websites like Fresh Drop, expired Domain, etc.
When you see one that looks pretty good you can just click on the bid button and you’ll be taken to Go Daddy Auctions which shows some more information about the domain bidding process, how many people have bid, the traffic potential per month, the price which is now $12. How much time is left? You can make a bid. It’s based on the link profile and it’s relevancy, authority and your budget. This domain looks like a good bet for you.
We do not only have Expired Domains, but you can also find lists of Deleted Domains for a lot of TLDs. Deleted Domains or Dropped Domains are available for registration and can be picked up for just the normal regfee at your preferred domain registrar! All Domains have the typical SEO relevant data, like Number of Backlinks, Archive.org Birth Date and a lot more.