The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
Simple question: say I get the URL I want via auction for however umpteen hundreds of dollars, what about the renewal prices? Am I at the mercy of the auction house every year I want to renew it? Is it as simple as paying 10 or 15 bucks a year like with GoDaddy with a URL I got not through an Auction? I’m willing to pay for the desired URL up front but I don’t know what that entails down the pike.
Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
As mentioned earlier, finding such expired domains can prove to be a daunting task especially if you don’t have a tool to make that process a walk in the park for you. Instead of spending your time searching for tools that you are not even sure will help you find expired domain names with lots of traffic and backlinks, how about you try a game-changing tool integrated into Webfire 3.0 software called Expired Domain Finder and make your expired domain search a lot easier?
Some people might want to skip that because they think that they've already been crawled, which is a possibility and you can apply a manual exclusion to any results you think are going to be returned on Google for your search query. So things like YouTube, you don't want to crawl, then you can add them in there and it will ignore them if they returned in the search results. Okay, so that's yeah! That's pretty much the search setting query settings here. So your search terms go here. You can have as many as you like just enter them in their line separated.
"Expired Domains" will help you grab and search through all those domains that are expiring in a organized matter. You will be amazed how many good domains are expiring every day. With Expired Domains you should be able to find a domain you are looking for. It may take some time, and you should not expect to grab something like credit.com. Sometimes you will also need to use a backorder service to assure (as much as possible) that someone who aimed at the same domain as you doesn't grab it before you does.
Hello, since many years now my domain name has been stolen from me. Now it’s for sale but for $3000 and I don’t have that kind of money. My question is, if I backorder it, won’t this trigger the owner to keep on renewing it each year hoping that one day I will buy it from him? Isn’t there a way to reserve my domain name or get notified when it goes back to sell without the seller to know?
I want to purchase a domain name that is to expire very soon. After looking it up on Whois, the owner is revealed to be 1 and 1, which doesn’t have a designated auction house based on your chart above. How should I go about trying to buy this? Because I don’t know if it will go to auction, and if it does, which auction house I should look at. It is set to expire soon: 2015-09-21

Surely if you purchase a domain (domain1.com) and redirect it to your existing domain (domain2.com) you expect to loose all ranking for domain1.com. If 301's are used then the objective is simply to pass on authority, not dominate the search results with 2 domains. If you want to keep domain2.com in the index then you would take Rebecca's option 2 or 3.

I am interested in a domain name that is set to expire in April 2016. The domain is registered with Domain.com, so I have placed a backorder on Snapnames.com (thanks for confirming I at least did that part right). I also placed backorders with NameJet.com and Pool.com, based on previous advice I received. Now I’m wondering if that might be overkill since Snapnames is the designated auction house. Will I ultimately end up bidding against myself?
By strategically buying expired domain names which have certain quality features, you can create a link "pump" to your target sites. From an SEO perspective, this can turbo charge your rankings on Google and other search engines. Also, you can make money directly by promoting products on high ranking search results. Additionally, you can make money by selling links on your network to people looking to get an SEO boost.
If you bought the domain name, the typical procedure is to unlock the domain name, then either push it to your account at the same registrar (such as https://www.domainsherpa.com/how-to-push-a-domain-name-at-godaddy-com/) or send you the authorization code so you can transfer the domain name to a different registrar (https://www.domainsherpa.com/how-to-transfer-a-domain-name-to-another-registrar/).
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.

Hello, since many years now my domain name has been stolen from me. Now it’s for sale but for $3000 and I don’t have that kind of money. My question is, if I backorder it, won’t this trigger the owner to keep on renewing it each year hoping that one day I will buy it from him? Isn’t there a way to reserve my domain name or get notified when it goes back to sell without the seller to know?
Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
No, no, no. ToysRUs made a perfectly logical decison that most any business would do and Google tanked them for it. ToysRUs wanted the url toys.com to direct to their site.  They're all about toys and they simply bought a url that described their business and told the url where to take people.  Google tanked them in the rankings because Toys.com came with link juice. Google assumed that Toys.com was doing this to manipulate the search engines but there is just, to my knowledge, ZERO evidence of this.  This is another case of Google caring more about the possible spam threat than the actual rankings for searchers.
I am a rather gray-hat affiliate marketer by trade, but I"m looking more into going into local SEO and blogging ventures that I feel will be most sustainable. I am having serious moral issues with using any of my link building strategies, but the one I'm struggling morally and long-term strategy-wise is the use of a manufactured link-juice-flowing-thick private blog network. I believe the majority of these will ultimately fall by the wayside in the future when their social value and content are proven to lack substance by machine reading and advanced social metrics. 

If your domain name was in fact stolen from you, please go file a police report as soon as possible. If, instead, you allowed your domain name to expire through carelessness or ignorance, then you’ve learned a valuable lesson: domains have value. I’m not saying this to be a jerk, I’m saying this because words matter and saying something was “stolen” when in fact it was allowed to expire is not truth. I’m happy to share my knowledge as clearly as possible for others to benefit from, and all I ask is that others do the same.
i had a backorder for a domian that was registered at godaddy. The backorder of the domain says the domain expires feb 23, 2015. However, when i check the whois on different websites, it now says the domain is registered through feb 2016. However, GODADDY back ordering still has the domain with the expiration date of feb 23, 2015. Why would they be showing 2 different dates? The domain is not even in an auction, so the 2016 seems like the new correct date?
We do not only have Expired Domains, but you can also find lists of Deleted Domains for a lot of TLDs. Deleted Domains or Dropped Domains are available for registration and can be picked up for just the normal regfee at your preferred domain registrar! All Domains have the typical SEO relevant data, like Number of Backlinks, Archive.org Birth Date and a lot more.
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