The second option requires a bit more time and effort than a 301 redirect. You could do a mini overhaul of the site and turn it into a microsite for your main domain. This option is good for exact-match domains for your targeted keyword, and there are other reasons for going the microsite route that Rand's highlighted in his post about root domains, subdomains, subfolders and microsites. This strategy also works better if the old domain has decent rankings for the keywords you're targeting.
If you bought the domain name, the typical procedure is to unlock the domain name, then either push it to your account at the same registrar (such as https://www.domainsherpa.com/how-to-push-a-domain-name-at-godaddy-com/) or send you the authorization code so you can transfer the domain name to a different registrar (https://www.domainsherpa.com/how-to-transfer-a-domain-name-to-another-registrar/).
That’s it for deleted domains which you can just pick up by heading over to your favorite registrar and registering it right away as long as it says, free and green here. If it says registered it’s obviously taken. This is obviously a cheap way to get some great links because let’s say, you know, this site we saw is not bad. It doesn’t have page rank, but that could be just because there was no content on the site. If it has a solid link profile, you can be sure that the page rank will come back and you can pick it up for about $10.

Once you get to this point you know there have been DMAS listed. They have a number of domains linking to them and according to the way back machine which is WBY, you can see their site age. So, if you want to go with an older site you can see right here whether or not this is a site that you might be interested in, but before pulling the trigger you do want to check two things.
Domain Hunter Gatherer gives you a lot of options when it comes to getting a starting point for your drop domain search. This amazing tool also makes filtering drop domains so much easier. You have to understand that the vast majority of drop domains out there are complete junk. You have no business buying them. Unfortunately, if you don’t know how to filter correctly, most of these domains would look very attractive. You end up wasting your money on domain names that do not recoup the dollars you invested in them. Domain Hunter Gatherer makes filtering so much easier. It incorporates Moz and Majestic API support without requiring you to have an account on those services*. It quickly lets you know how many social media mentions a particular domain has, it lists out the number of backlinks that the domain used to have, and so on down the line. It's a very fast piece of software because it is multi-threaded. Finally, once you've identified certain domains you'd like to track, you can save them very easily. If you are looking to take your online income to the next level, you should definitely get your copy of the Domain Hunter Gatherer today. It will definitely make your life easier.
For example, placing your backorder at NameJet will reveal your interest to other potential buyers so if no other backorders are present you should wait until the last possible moment before the deadline to place your backorder — because if you’re the only backorder, you’ll get it for the minimum $39 bid on expiring names and it won’t go to auction.
Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
Expired domains with page rank, Alexa, TF, CF, Backlinks, DA, PA, RD, etc. are of much importance. It is because search engine values those expired domains because of their pre-built matrices. It can take you months to build that trust and then it will be of the value that you want. So, what if you can find expired domains with authority links like expired domains with CNN links, expired domains with Wikipedia links, expired domains with Huffington post links, etc. This kind of expired domains will provide you some great juice for your money website.
See https://www.domainsherpa.com/domain-name-dictionary/life-cycle-of-a-typical-gtld-domain-name/. They start it in auction listings after it expires and before pending delete. I don’t know the exact dates, but if you monitor it you’ll see it go from auction, to closeout, to drop. You’ll need an auctions.godaddy.com account (I believe $5 per year) to bid and buy.

If you buy a domain from a 3rd party, the backlinks are valuable.  I always wait a few months before redirecting, so just set up a quick minisite until two page rank updates have passed and then go ahead and 301 redirect.  However, it seems that you'll get the link juice from the back links, the anchor text is ignored by Google.   Buying a domain at Godaddy TDName expired auctions, seem to not count as a dropped domain if you immediately set up a mini-site.
Hi guys it's Jamie from SuperGrowth.com and in this video I'm going to show you how to use my expired domain finder, so the title kind of gives it away. Basically, this tool allows you to find expired domains that no one else wants, and hopefully they'll have good or worthwhile backlink profiles that you can either build your money site on to give you a competitive advantage in the search engines or you can use them to build a PBN so we'll work our way through these tabs and the associated settings and I'll show you what it can do.
The easiest and least time consuming option is to 301 redirect the old domain to your existing site. This tactic obviously works best if both sites are in the same sector and are targeting the same keywords; otherwise, if you have a pet supply site and you buy an old Texas Hold 'Em poker site, a redirect probably might raise some eyebrows among the search engines. If, however, your site is brandnamepets.com and you buy onlinepetsupply.com and 301 redirect the domain over, you're inheriting a lot of topical and appropriate links.
Finding good aged high DA domains with natural links for SEO and filtering them through our expired domain tools is really easy. Contact us with your SEO or PBN needs to receive an offer. If you need domains for a private blog network, 301 redirects or other SEO strategies, then contact us!. Our pool is huge but so many domains are being bought that it’s diminishing at a fast rate.
DomCop has a great offer that all of you buying expired domains should consider. For the price of a couple domain names, you can use DomCop for a month, snag some excellent domain names, which would otherwise cost you thousands of dollars. If you're considering expired domain software and don't have the knowledge to program your own crawler, I'd lean towards DomCop.
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