To get the most from GoDaddy Auctions, you should first decide on the way you want to evaluate the domains. Domainers tend to look at the words in the domain name, while SEOs care about the backlink equity. If you are a domainer, you should look at Estibot, Domain Index or Valuate scores. If you are an SEO, you should look at the Ahrefs, Moz and Majestic metrics to gauge the value of the backlinks. Once you have figured this out, you should look at these numbers for every domain you find on GoDaddy Auctions. Do not be afraid of bidding on the Closeout auctions, as you can get good domains for cheap.
Referring domains for anchor phrases usually reveals similar information. What you really want to look out for is whether or not the site has been picked up by a spammer in the past. A lot of times these expired domains were dropped, picked up by a website owner who then tried to rank it for keywords like Viagra, Cialis and whatever. You obviously don’t want that kind of domain.

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Domain Hunter Gatherer also makes expired domain detection less painful. As I've mentioned above, finding drop domains on your own can be like taking shots in the dark, or trying to find a needle in a haystack. You’re more than welcome to try it, but I’m telling you, it’s not going to be a pleasant experience. With Domain Hunter Gatherer, you have many different options on how to search for drop domains. You can enter a search term and it will spit out sites that you can then crawl for dead links. You can then filter these dead links to see if they can be registered. You can also enter a site URL of a competitor and get dead links that way. You can even import web pages from Wikipedia or other websites to scan for dead links.
The other way you could profit off expired domain names is redirecting the traffic to your affiliate link. For illustration, if you have an affiliate link that sells beauty products, and the expired domain name was mentioned or ranked in a high authority website for terms related to beauty products you can redirect the traffic there to make sales. One sale is enough to make you a decent profit.
Social Media Authority comprises of the number of times your domain is mentioned on the social network. In regular SEO we would call that a backlink, but when it comes to social networks, it’s more common to call it a “social signal”. Google won’t consider that link as a backlink, but it will note that the domain was mentioned – meaning, it will receive a “social signal”.
The results can be different on a daily basis because more and more domain names expire on a regular basis, and some of them are worth real money. All that they have to do is to key in particular keywords that clients regularly search for in their niche and appear on the first page of most search engine results. You can get more that a dozen of expired domain names daily using this fantastic tool.

Backlinks – These are basically anchor links present on external websites that take the visitor back to a domain. The higher the number and authority of backlinks, the higher the authority of a domain. For example, if a domain has a backlink from Forbes, TechCrunch or BBC, it’ll gain a lot of authority in the eyes of Google and other search engines. It’s like attaching a reference letter from Bill Gates to your CV.


What I like to do is sort by DP which stands for domain pop, and this is basically the number of linking root domains. So, BL is the number of back links. As you know that can be somewhat misleading if they have a lot of site wide links or multiple links from the same domain. I like to sort by domain pop. What that does is it brings up the sites with the most amount of referring domains.

Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
Page authority ranking criteria are similar to domain authority. It’s ranked on a scale of 1 to 100. Page Authority measures the predictive ranking of a web page. The page authority of a website can change depending on various metrics. Search engines examine the relevance and authority of a page based on its contents and external links. If a webpage has links to higher authority sites and has keywords in it, its authority ranking will increase.
When a domain name that was previously registered expires, it goes through a grace period that allows the previous registrant one last chance to reclaim their domain before it becomes available to new buyers. If the previous registrant still has not renewed their domain after the 77 day deletion process, the domain name will officially expire and enter the Aftermarket.
Ultimately, I was left with a semi-automated process of scraping sites and running an intricate series of processes to come up with a list of expired domains that I then had to evaluate by hand. This meant I had Majestic and Moz open to check the backlink anchor text and Archive.org to check for obvious spam for every single possible domain. The process was excruciatingly slow and tedious, but absolutely necessary to find domains that would be suitable for building out.
Also note the Expired Domain Plugin is a lifetime “per user” license, so if you have multiple ScrapeBox licenses registered to the one email address purchasing the Expired Domain once will activate the plugin for all your ScrapeBox licenses with the same email for life. The plugin is a one-time payment and is not a monthly or yearly subscription, all updates are free.
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