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1. Some domain names don’t go to auction and are instead held by the registrar in their own portfolios (you called this “warehousing” by the registrar). This is probably less than 0.001% of the domain names….actually, probably even less. I suspect it would only be premium domain names with massive exact match local search quantities. Not surprisingly, I cannot find any information from registrars about their procedure, quantities of domains their keep, or ICANN’s rules (if any) about this.
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For example: If the domain name DomainSherpa.com is registered with Moniker (the registrar) and the domain name reaches expired status, within a few days of expiring the domain name will be listed at SnapNames.com (auction house partner to Moniker). Domain names are exclusive to one auction service, as an auction cannot take place at two locations.


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1. Some domain names don’t go to auction and are instead held by the registrar in their own portfolios (you called this “warehousing” by the registrar). This is probably less than 0.001% of the domain names….actually, probably even less. I suspect it would only be premium domain names with massive exact match local search quantities. Not surprisingly, I cannot find any information from registrars about their procedure, quantities of domains their keep, or ICANN’s rules (if any) about this.

Great post! I tried to repurpose an expired domain to build an authority site (your method 1) – but it doesn’t rank as it should. i checked the backlink profile via majestic and archive.org and it’s clean. also checked the metrics of the competition. with the amount of trust and link juice my expired domain has vs. the competition, it should be on page 1 for those keywords. is there something i’m missing here?
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