Great article on what to look for when buying expired domains! I’ve looked at the domain and page authority of expired domains but haven’t checked if they are blocked by Google like you’ve listed. I haven’t pulled the trigger yet to purchase one (probably good that I didn’t since I didn’t do all my homework) but this will make it easier to finally go. Thanks for the great info!
While traffic, as an abstract, is fairly easy to understand and get, getting it on a consistent basis is another matter entirely. That’s why a lot of affiliate marketers who are serious about generating online traffic are quickly paying attention to drop domains. Drop domains is not a new phenomenon. People have been registering drop domains for many years now to scoop up traffic that those domains still attract. However, as Google continues to crack down, and as more social media platforms impose anti marketing rules, or rules that have an anti marketing effect, drop domains have become more prominent in the online marketing landscape. If you would like to tap into a fairly easy and potentially powerful source of online traffic, consider drop domains.
Premium Domain names are domains that are already registered, but are available for sale at a higher price. Sometimes it will be an individual selling the domain, or it could be the domain registry (Like Donuts Inc. or Radix) selling their top quality inventory at a higher price point. These domains can be priced anywhere from a couple extra bucks to millions, depending on the domain name, the level of interest, or the amount of traffic it organically receives.
Ultimately, I was left with a semi-automated process of scraping sites and running an intricate series of processes to come up with a list of expired domains that I then had to evaluate by hand. This meant I had Majestic and Moz open to check the backlink anchor text and Archive.org to check for obvious spam for every single possible domain. The process was excruciatingly slow and tedious, but absolutely necessary to find domains that would be suitable for building out.
A brand new domain, for instance, will have to wait for a few days before getting indexed by Google and other search engines, and then its owner will need to go through the tedious process of search engine optimization, which takes time and financial resources. High authority expired domain names on the other hand, offer a short cut and allow you to get down to business straight away.
You can add it as part of a private blog network or you can 301 redirect an expired domain to your site to bring some trust and authority to your site. Now, in my experience, the best place to look for expired domains is this free website called expireddomains.net. So, you just have to head over there, make a free account and this is the page that you’ll see when you log in.
I don't necessarily agree with some that dropped domains don't have value for SEO purposes but either way one thing you can do is to check out our tool for finding auction domain names (the tool has a database of domains available buy from GoDaddy and SEDO and also give additional SEO criteria to look up for the domains like backlinks, Compete data, CPC, Google stats, Alexa stats, etc. and there is also an option to schedule auction domain alerts so that you can be notified via email if a domain name meeting criteria you specify gets put up for sale) or you could use our tool fo domains dropping soon that shows all domains dropping in the next 5 days that way you can be ready to snap them up right away.
The database also gives us the chance to analyse Whois, IP, NS, MX records and website content of every domain and to offer unique investigation and brand monitoring services for which websites like Whois.Domaintools.com charge a lot of money. With the tools we have developed we can offer Reverse IP, Whois investigation and B2B research in bulk at a world class quality/price ratio.
Your course of action really depends on how much work and effort you can put into the expired domain. If you're barely able to maintain and optimize your current site, you probably want to just 301 redirect the old site (note: see my amended comment above about the link value not likely to be passed). If, however, you're more creative and have some time on your hands, you can try your hand at crafting a microsite. If you really know your stuff and are experienced at making money off various websites, you'd probably do well with the third option.
It’s easier to rank higher with expired domains: Depending upon your domain age, page authority, trust flow, expired domains tend to rank really well when compared to new domains. Most new domains don’t have any DA, page authority or trust flow so it’s really harder to rank well in Google. This won’t happen with the expired domains as they are already established well and might be getting decent amount of traffic from search engines.
Expired domains with page rank, Alexa, TF, CF, Backlinks, DA, PA, RD, etc. are of much importance. It is because search engine values those expired domains because of their pre-built matrices. It can take you months to build that trust and then it will be of the value that you want. So, what if you can find expired domains with authority links like expired domains with CNN links, expired domains with Wikipedia links, expired domains with Huffington post links, etc. This kind of expired domains will provide you some great juice for your money website.