Hey, what’s up everybody. It’s Brian Dean from Quick Sprout. In this video, I’m going to show you how to buy affordable expired domains and how to evaluate the potential value that an expired domain could bring to your site. Now, expired domains is pretty gray hat, black hat type of thing because there’s basically two things you’re going to do in an expired domain.
There are a lot of tools online that you can use to grab expired domain lists, but the tools that you can find here is unique because of its features. You will have great daily updated expired domains list with different TLDs that can be valuable for your work. This tools will find you deleted domains on different criterion. You can search by domain name search option and can have some great domains like you find on other websites like Fresh Drop, expired Domain, etc.
Now a lot of time, you'll search for things and you'll think you're getting niche website's back, but actually, in fact, because of Google's shift towards big authority websites, you'll get things like Amazon listings. So if you don't want to end up crawling those big authority websites - and you want just the smaller ones, then you can make sure that the website, you'll crawl from the search engine results, is relevant by putting in a metadata requirement here. So any results that come back from the scrape of Google for any of these search terms, here you can say that they must contain one of these things, so what you can do is you can just put that your search terms in there back into there into the metadata requirement. So then, when a result comes back from google, it will loop through these line, separated terms and it'll say this is a homepage metadata, so the title, the keyword, the description, does it contain these?
Once you get to this point you know there have been DMAS listed. They have a number of domains linking to them and according to the way back machine which is WBY, you can see their site age. So, if you want to go with an older site you can see right here whether or not this is a site that you might be interested in, but before pulling the trigger you do want to check two things.
Since high quality expired domains are in low supply, the huge numbers of marketers competing for those drop domains tend to drive prices up. Also, if you use an exchange, you’re basically lucky to get whatever you can afford. In other words, niche specificity isn't guaranteed. This is going to be a problem because as Google continues to evolve, it is cracking down on domain niche relevance. In other words, its software is fast evolving to the point that it can tell what the niche of a particular domain is. If your private blog network is a patchwork of expired domains that involve many different and dissimilar niches, then you might be in trouble. You are at great risk of being penalized by Google.