Våbenskjold and Google Local Search Engine Optimization

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Våbenskjold, A Word I learned a Few Minutes Ago That Might Change Your Local SEO Tactics

“What does the Danish word ‘våbenskjold’ have to do with Google local search engine optimization? I hear you ask. Well, I’m kinda just getting my own head around it myself but all will become clear…

I was over at a fellow MMO site owners website looking at a post talking about how she had got Google ranking for a keyword on the power of on site SEO alone. I was intrigued as it was a ’1 word keyword’ and decided on putting my own experiment into practice right here on this post. I thought it might be of interest to readers and also it may clear up a couple of questions as to whether or not you can rank for foreign language keywords EVEN if you are writing in English. (Somebody must be asking right? lol)

Here are my rules of engagement…

• No backlinks

I don’t build backlinks to this site as a rule anyway, it would also defeat the object of beating somebody who did it with pure on page SEO.

• One usage (or less) of the term ‘våbenskjold’ per 100 words. (I’m a firm believer that keyword stuffing kills you!)
• I will try to use the terms that show up in the Google.dk suggestion dropdown within the article.
• I will of course also use the keyword in question in my URL and meta description.
• I will use dofollow links out to websites of authority In Googles eyes judging by purely by search position in Google.dk on this keyword where it is possible. (Yep, linking out to the N01 position every time!)
• Keyword in 1st and last paragraph.

Any questions?

Then We’ll begin!

I got to brainstorming this when I came across a site run by Britt Malka, she goes into detail of how easily she ranks for said keyword with no mass backlinking. This is what we all should be looking to do in my honest opinion! (Although I find it hard to drag myself out of the old school backlinking methods myself…)

By the way, did you know that…

Våbenskjold Design

Means Heraldry design in Danish? I didn’t and actually I still don’t for sure but if you were ever looking for a våbenskjold design site it’s at that last link there.

So there we go, I have one of the four drop-down suggestions covered!

Now, this is going to seem like a difficult post to follow at times (Try writing it! )but when you are writing about Google local search engine optimization that is often going to be the case if you are also trying to give readers a living, breathing example that they can appreciate. That’s why you have to completely ignore it when I speak about related words that I am trying to target such as… Våbenskjolde. (there’s an extra ‘e’ on the end!)

Våbenskjolde, No Idea How it Relates to the other word!

I do know from Googles dropdown thingy that it is related however, best I get it in here somewhere. Putting it in a header doesn’t really hurt either.

Now, I’m noticing that I have written my desired keyword 7 times already and I’m only up to a 515 word draft. Best I cool my boots a little and not stuff this post full of unwanted, unneeded and potentially harmful (in my opinion) extra keywords.

So lets go back to Britt Malka’s post: Read it here

I made this reply:

Hey Britta,

That’s an interesting post. I think what you are seeing is a low competition keyword that LOOKS like a high competition keyword in action.

I think the amount of competing pages shown in Googles search results can be very misleading in this respect, competing pages shown in Google.com and Google.co.uk for example seem to be exactly the same when I do ANY search.

As an example:

A search for… cheese burger and petrol, no fries (Bear with me!)

returns 2,110,000 results in both Google.com and Google.co.uk

In Google.de (Germany) however it returns 166,000 competing pages.

What this proves…

1) Competing pages means very little, why would over 2 million people directly try to compete for the term ‘cheese burger and petrol, no fries’?

They don’t, it just happens that they have those words in some mixture or another on their page. Thus, according to Google they are competing.

2) A local search is far easier to rank for in non English speaking countries! (Even if the search result is in English judging by the .de competition results)

Australia and Canada are slightly different at 14,900,000 each.

Looks like there is some sort of ‘tier’ thing going on…

Weird!
Damn… I wish I spoke another language! lol

At this stage the comment is awaiting moderation, but I’m writing this anyway. Seems like there is a lesson to be learned here for all, even if that lesson is that I simply can’t rank for terms such as…

våbenskjold symboler

All by myself on the power of on page SEO alone.

I’m not saying I can, I’m not saying I can’t. This is a simple experiment to see if this is possible. Long term it is up to the reader to check rankings in all of the different Google locales to find out just what is possible with the techniques that I have taught here. (Did ya miss ‘em among the våbenskjold symboler etc keyword inclusions? :-p)

By the way, I’m guessing våbenskjold symboler means something like ‘heraldry symbols’? (Britta, feel free to jump in and help if you’re reading!  )

While you’re at it Britt, what the hell does…

våbenskjold danske…

mean? To me it’s just another related word that I should include in my post. Will it help? Who knows at this stage in writing, våbenskjold danske is just a little bit of gibberish to me, that will possibly help my ranking because Google thinks it is related to the original keyword. That’s why it’s included here in a header and also written in the text under the header.

I think I’m going to go more into why Google’s competition results (in an actual Google search, not in the Google AdWords keyword tool) are unreliable in another post. Yep, jumping subject again. Afraid it’s called for but you should re-read the above comment to Britt’s blog if you don’t know why I’m jumping around, and pair it with the fact that I’m trying(?) to outrank her based solely on what I write WHILE ALSO TEACHING  PEOPLE!

A toughie right?

Anyways, the final word I might include that is related to my original keyword woud be…

våbenskjold frederiksborg slot

Guess what…

I have no idea what ‘våbenskjold frederiksborg slot‘ means either!

Surprised?

Anyways, what would the effects on an experiment like this be, if you actually had a .dk (Denmark local) domain?

I have no bloody idea but on a final note, I did find this post: Generic vs local TLD’s (TLD = Top Level Domain, like .com, .org or .dk) quite interesting.

Well I did my best to write a highly optimized post on a keyword in a completely foreign language. Terrible job from a content point of view if you are looking for info on our chosen keyword but, if you don’t like it…

Shove it in your våbenskjold frederiksborg slot!